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About The Consultant's Way Podcast

The Consultant's Way podcast is your go-to resource for navigating the complexities of the consulting and professional services world. We bring you insightful conversations with industry thought leaders and executives from top Professional Services organizations, sharing their expertise on how to:

• Build high-performing consulting and professional services teams

• Differentiate your offerings and increase organizational growth

• Deliver exceptional client value and drive impactful outcomes

Brought to you by:

• McMann & Ransford: A strategy consulting firm with over 30 years of experience helping leading B2B organizations escape commoditization and achieve sustainable growth. Learn more:  https://mcmannransford.com/

• The Consultant's Way: Your one-stop shop for training and enabling consultants and professional services teams to deliver exceptional client value. Learn more:  https://www.consultantsway.com/

Connect with us:

• LinkedIn:

○ Dean McMann - https://www.linkedin.com/in/deanmcmann/

○ Anthony Paluska - https://www.linkedin.com/in/anthony-paluska-5081804b

• Email: podcast@consultantsway.com

Interested in being a guest?

We're always looking for insightful guests to share their expertise. Reach out to us via email or LinkedIn if you'd like to be considered for a future episode.

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In this episode of The Consultant’s Way Podcast, we sit down with Kevin Keene, a veteran in professional services and technology leadership. With over 15 years of experience, Kevin shares hard-earned insights on the evolving role of professional services in SaaS organizations. He unpacks how PS can be more than just a delivery arm—becoming a strategic partner in customer success, upsells, and long-term value. 

We explore the importance of strong internal and external handoffs, cross-functional alignment, and building teams that can actually support the strategy leadership claims to want. Kevin breaks down the now-famous three-legged stool analogy, reminding us that sales, services, and support must be balanced to keep the customer relationship steady. He also offers practical advice for PS leaders trying to stay out of the silo, communicate impact to the C-suite, and make a compelling case for investing in team development. If you’ve ever felt like your PS team is doing too much with too little or you're struggling to convince leadership that services is more than just a line item, Kevin’s perspective is a must-hear. 

This conversation is smart, candid, and filled with real-world examples any leader can learn from—plus a few baseball takes that will hit home if you’ve ever rooted for a team that breaks your heart.