Season 2, Episode 37 - Assume Nothing in Consulting and Culture

The Consultant's Way Podcast

The Consultant's Way Podcast
Season 2, Episode 37 - Assume Nothing in Consulting and Culture
Jul 14, 2025 Season 2 Episode 37
The Consultant's Way

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About The Consultant's Way Podcast

The Consultant's Way podcast is your go-to resource for navigating the complexities of the consulting and professional services world. We bring you insightful conversations with industry thought leaders and executives from top Professional Services organizations, sharing their expertise on how to:

• Build high-performing consulting and professional services teams

• Differentiate your offerings and increase organizational growth

• Deliver exceptional client value and drive impactful outcomes

 

Brought to you by:

McMann & Ransford: A strategy consulting firm with over 30 years of experience helping leading B2B organizations escape commoditization and achieve sustainable growth. Learn more:  https://mcmannransford.com/

The Consultant's Way: Your one-stop shop for training and enabling consultants and professional services teams to deliver exceptional client value. Learn more:  https://www.consultantsway.com/

 

Connect with us:

• LinkedIn:

○ Dean McMann - https://www.linkedin.com/in/deanmcmann/

○ Anthony Paluska - https://www.linkedin.com/in/anthony-paluska-5081804b

• Email: podcast@consultantsway.com

 

Interested in being a guest?

We're always looking for insightful guests to share their expertise. Reach out to us via email or LinkedIn if you'd like to be considered for a future episode.

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Cultural differences aren't just about countries. They show up in boardrooms, project teams, and even your neighbor’s backyard BBQ. On this episode, Dean McMann and Anthony Paluska sit down with Paulo Naddeo, VP of Global Professional Services at Stonebranch, to unpack what it really takes to work across cultures—and why it's probably harder than you think.

Paulo brings a unique lens to the conversation. Born and raised in Brazil, he built his own software company before making the jump to a global role in the US. Along the way, he discovered that language barriers are only the tip of the iceberg. Whether you're working across countries, industries, or departments, cultural misunderstandings sneak in—and often blow up projects.

In this episode, Paulo shares real-world lessons from his decades of global consulting, including how to stop assuming you’re being clear, why pre-meeting prep matters more than you think, and how small misunderstandings (like spicy cheese) can escalate fast. He also breaks down why building trust takes time, what consultants often miss when working with technical teams, and how to avoid the classic trap of thinking culture clashes only happen overseas.

If you’ve ever struggled to communicate across teams, countries, or just different professional mindsets, this episode will make you think twice—and laugh along the way.