Season 2 Episode 38 - Leading Without the Traditional Playbook

The Consultant's Way Podcast

The Consultant's Way Podcast
Season 2 Episode 38 - Leading Without the Traditional Playbook
Jul 17, 2025 Season 2 Episode 38
The Consultant's Way

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About The Consultant's Way Podcast

The Consultant's Way podcast is your go-to resource for navigating the complexities of the consulting and professional services world. We bring you insightful conversations with industry thought leaders and executives from top Professional Services organizations, sharing their expertise on how to:

• Build high-performing consulting and professional services teams

• Differentiate your offerings and increase organizational growth

• Deliver exceptional client value and drive impactful outcomes

 

Brought to you by:

McMann & Ransford: A strategy consulting firm with over 30 years of experience helping leading B2B organizations escape commoditization and achieve sustainable growth. Learn more:  https://mcmannransford.com/

The Consultant's Way: Your one-stop shop for training and enabling consultants and professional services teams to deliver exceptional client value. Learn more:  https://www.consultantsway.com/

 

Connect with us:

• LinkedIn:

○ Dean McMann - https://www.linkedin.com/in/deanmcmann/

○ Anthony Paluska - https://www.linkedin.com/in/anthony-paluska-5081804b

• Email: podcast@consultantsway.com

 

Interested in being a guest?

We're always looking for insightful guests to share their expertise. Reach out to us via email or LinkedIn if you'd like to be considered for a future episode.

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What happens when your background isn’t the “typical” consulting path, but you bring curiosity, people skills, and a strong sense of mission? Rico Oyola, Head of Post-Sales at IdeaScale, joins The Consultant’s Way to talk about his unconventional path from civil rights work and international development to leading customer success, professional services, and support.

Rico breaks down what open innovation really looks like and why success often comes down to being the one who can bring people together across silos. From CEO summits in Davos to block-by-block canvassing for neighborhood apps, Rico’s done it all. And it’s given him a unique lens on how to lead teams, guide clients, and help ideas scale.

He shares how to earn trust by showing up with empathy, how to use bad analogies to make great points (his words, not ours), and why humility is the real foundation of innovation. You'll hear how NASA solved a $20 million problem by breaking down silos—and how Rico helps clients do the same, one stakeholder map at a time.

If you’re managing people in client-facing roles or trying to make your PS org more impactful, this is one you’ll want to play twice.