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About The Consultant's Way Podcast

The Consultant's Way podcast is your go-to resource for navigating the complexities of the consulting and professional services world. We bring you insightful conversations with industry thought leaders and executives from top Professional Services organizations, sharing their expertise on how to:

• Build high-performing consulting and professional services teams

• Differentiate your offerings and increase organizational growth

• Deliver exceptional client value and drive impactful outcomes

Brought to you by:

• McMann & Ransford: A strategy consulting firm with over 30 years of experience helping leading B2B organizations escape commoditization and achieve sustainable growth. Learn more:  https://mcmannransford.com/

• The Consultant's Way: Your one-stop shop for training and enabling consultants and professional services teams to deliver exceptional client value. Learn more:  https://www.consultantsway.com/

Connect with us:

• LinkedIn:

○ Dean McMann - https://www.linkedin.com/in/deanmcmann/

○ Anthony Paluska - https://www.linkedin.com/in/anthony-paluska-5081804b

• Email: podcast@consultantsway.com

Interested in being a guest?

We're always looking for insightful guests to share their expertise. Reach out to us via email or LinkedIn if you'd like to be considered for a future episode.

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What if professional services is not just the cost of doing business, but the engine driving real outcomes?

Osama Atta joins Dean McMann and Anthony Paluska to talk about what he calls the PS 2.0 mindset. In his words, professional services is no longer just there to make the software work. It is the bridge between promise and proof. Osama unpacks how his team at Altrio productized their services, shortened time to value, and started speaking the language of the business: revenue, ROI, and strategic impact.

He shares how they reframed PS from a necessary evil to a strategic asset, and how that transformation started with better internal storytelling, stronger partnerships with sales, and clear data to back it all up.

If you are trying to build a more scalable, profitable, and visible PS team, this conversation is packed with takeaways. You will hear how they aligned with sales, priced and packaged their services, created internal boundaries to avoid burnout, and tracked value instead of hours. This one is practical, insightful, and refreshingly honest.