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About The Consultant's Way Podcast

The Consultant's Way podcast is your go-to resource for navigating the complexities of the consulting and professional services world. We bring you insightful conversations with industry thought leaders and executives from top Professional Services organizations, sharing their expertise on how to:

 • Build high-performing consulting and professional services teams 

• Differentiate your offerings and increase organizational growth 

• Deliver exceptional client value and drive impactful outcomes

Brought to you by: 

• McMann & Ransford: A strategy consulting firm with over 30 years of experience helping leading B2B organizations escape commoditization and achieve sustainable growth. Learn more: https://mcmannransford.com/ 

• The Consultant's Way: Your one-stop shop for training and enabling consultants and professional services teams to deliver exceptional client value. Learn more: https://www.consultantsway.com/ 

 Connect with us: 

• LinkedIn: 

○ Dean McMann - https://www.linkedin.com/in/deanmcmann/

○ Anthony Paluska - https://www.linkedin.com/in/anthony-paluska-5081804b

• Email: podcast@consultantsway.com 

 Interested in being a guest? 

We're always looking for insightful guests to share their expertise. Reach out to us via email or LinkedIn if you'd like to be considered for a future episode.

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In this special report from TSIA Envision, Anthony Paluska sits down with Brian Freeman, Blake Jensen, and Jackie McMann to unpack what they saw and heard at one of the industry’s most forward-looking events. The conversation moves quickly from the buzz around AI to the real transformation taking place inside professional services and customer success teams.

The group discusses how the lines between these functions are starting to blur and what that means for leaders who are trying to build organizations around customer value. They share stories from companies that are rethinking their entire operating models, not just adding new tools. It is a conversation about what happens when services organizations stop being cost centers and start becoming the engines of growth.

They explore the rise of the forward-deployed engineer and what that role represents for the next generation of services talent. It is part technologist, part consultant, and part translator between product and customer outcomes. The discussion also highlights how AI is accelerating the need for this evolution, forcing teams to think differently about where their people add the most value and how they measure success.

Throughout the episode, the theme of convergence keeps resurfacing. Consulting, customer success, managed services, and product delivery are no longer separate tracks but parts of a larger system built to create and sustain customer outcomes. The guests bring perspective from across the services spectrum and share how their own organizations are navigating this shift.

The conversation is fast, practical, and forward-thinking. It looks beyond the hype and into what services leaders actually need to do next.

Listen to hear what TSIA Envision revealed about the future of services, how AI is influencing the path forward, and why the most successful companies are the ones bold enough to reimagine what “services” even means.