The Straight Shift with The Car Chick
The Straight Shift is a podcast that's about cars! Car buying, car selling, car maintenance and repairs, safe driving tips, and general car-related nonsense designed to empower consumers. Brought to you by The Car Chick, the #1 trusted automotive expert for women and smart men. New episodes drop the 1st and 3rd Wednesdays of each month!
The Straight Shift with The Car Chick
Forbidden Fruit: The Cool European Cars America Can’t Have (and Why)
Episode Summary
Ever wandered through a European parking lot and thought, “Why don’t we get cars like that in America?”
In this episode of The Straight Shift, The Car Chick, dives into the sleek, smart, and downright sexy European cars that U.S. drivers can’t buy — and all the bureaucratic, political, and marketing nonsense that keeps them off our roads.
She covers everything from trade wars and tariffs to global platform sharing, brand confusion, and she reveals the legendary naming fail in automotive history.
Key Takeaways
- European automakers build smaller, more stylish, and more driver-focused cars — and American drivers are missing out on some genuinely great vehicles because of it.
- The combination of differing safety standards, emissions regulations, and high startup costs makes it difficult for foreign brands to justify entering the U.S. market.
- The current trade and political environment is unpredictable, which makes expanding into new markets — especially the U.S. — too risky for many automakers.
- Global platform sharing allows manufacturers to design multiple models on the same architecture, meaning many cars are more closely related than consumers realize.
- Vehicle naming strategies often change by market due to language, marketing, and cultural factors — though occasionally they lead to some embarrassing translation fails.
Resources
https://www.youtube.com/@CarChickTV
You can view a full list of resources and episode transcripts here.
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