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Unlock the potential of video marketing for your ground transportation business without breaking the bank.

In this episode, Ken and James sit down with Sam Emam, Co-Founder at Special 1 Media to explore practical strategies for creating impactful video content, even on a budget. They take a look at how to use storytelling to enhance marketing efforts and discuss the balance between professional and user-generated content. In this episode, you'll learn:

• Why sometimes your iPhone is just as good as a high-end photoshoot 
• How you can maximize your video content with shorter, more impactful clips
• Why featuring people in marketing videos humanizes your brand and resonates with buyers
• How to differentiate your brand with custom, location-specific images 
• Other ways you can do more, with less using your available resources

Connect with Sam on LinkedIn: https://www.linkedin.com/in/sam-emam/
Visit Special 1 Media: https://www.special1media.com/

At Driving Transactions, Ken Lucci and his team offer financial analysis, KPI reviews,  for specific purposes like improving profitability, enhancing the value of the enterprise business planning and buying and selling companies. So if you have any of those needs, please give us a call or check us out at www.drivingtransactions.com.

Pax Training is your  all in one solution designed to elevate your team's skills, boost passenger satisfaction, and keep your business ahead of the curve. Learn more at www.paxtraining.com/gtp

Connect with Kenneth Lucci, Principle Analyst at Driving Transactions:
https://www.drivingtransactions.com/

Connect with James Blain, President at PAX Training:
https://paxtraining.com/