Stop Chasing Volume: How to Preserve Your Brand Reputation and Profit Growth

Ground Transportation Podcast

Ground Transportation Podcast
Stop Chasing Volume: How to Preserve Your Brand Reputation and Profit Growth
Jun 04, 2025 Season 1 Episode 37
Ken Lucci & James Blain

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In this episode of the Ground Transportation Podcast, James Blain and Ken Lucci explore the pitfalls of chasing volume in the transportation industry. They discuss why focusing on low prices and high volume can be detrimental to your business, potentially leading to financial distress and poor customer loyalty. They emphasize the importance of knowing your worth, setting the right pricing, and prioritizing quality over quantity. Listen in as they share real-life examples, revenue strategies, and tips on how to build a sustainable and profitable business model. 

CHAPTERS:
00:00 Welcome
03:28 Migration to Mixed Fleet Across Industries
05:31 Financial Impact of Chasing Volume
11:34 Systems & Processes
14:17 Good vs Bad Revenue: Your Marketing Matters
17:33 The Opportunity Cost of Under-Investing in Business Growth
21:00 The Slippery Slope of the Low-Price Strategy
26:03 Fixing the Low-Price Mindset
38:20 Put Profit First
45:07 Real World Examples
52:50 Closing Remarks

Profit First: https://profitfirstbook.com/

At Driving Transactions, Ken Lucci and his team offer financial analysis, KPI reviews,  for specific purposes like improving profitability, enhancing the value of the enterprise business planning and buying and selling companies. So if you have any of those needs, please give us a call or check us out at www.drivingtransactions.com.

Pax Training is your  all in one solution designed to elevate your team's skills, boost passenger satisfaction, and keep your business ahead of the curve. Learn more at www.paxtraining.com/gtp

Connect with Kenneth Lucci, Principle Analyst at Driving Transactions:
https://www.drivingtransactions.com/

Connect with James Blain, President at PAX Training:
https://paxtraining.com/