Brand Power Starts When People Believe | Insights Everywhere | Ep.008 | Lachlan Williams

In this conversation, Strategy Director Lachlan Williams shares his extensive journey in the marketing industry, discussing his experiences and insights on brand strategy, the importance of employer brand and employee experience, and the balance between technology and brand. He addresses the need to take a people-centric approach to business strategy and the role of creativity in driving transformation. Lachlan also explores the future of the industry, highlighting the impact of technology and the rise of independent agencies.

Insights Everywhere
Insights Everywhere is an interview series, where trailblazers from Studio Everywhere’s network of strategic and creative collaborators share their advice, fresh ideas and unique experiences across the realms of brand, design, marketing, and business transformation.

Studio Everywhere
Studio Everywhere is the world’s creative consultancy. We help ambitious businesses build unstoppable brands. Get in touch with us at [hello@studioeverywhere.com](mailto:hello@studioeverywhere.com)

Takeaways
- A strong brand strategy is essential for business success.
- Employee experience is critical for delivering great customer experiences.
- Technology must enhance, not detract from, brand experience.
- Transformation requires empathy and understanding of employee needs.
- Process can create the right conditions for creativity.
- Strong employer brands are built from the inside out.
- Critical thinking is essential to protect when using new tools like AI.
- Independent businesses are likely to thrive in the current market.
- Reading widely and forming a strong point of view are key for aspiring young strategists.

Chapters
00:00 Introduction to Lachlan
07:27 The Evolution of Brand Strategy
14:51 Balancing Technology and Brand Experience
21:26 The Importance of Employee Experience
23:52 The Duality of Brand Experience
25:32 Defining Transformation in Branding
29:43 Navigating Mergers and Cultural Integration
33:53 The Role of Process in Creativity
38:49 The Future of the Industry and AI's Impact
43:26 Advice for the Next Generation of Creatives

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