Victorian Small Business Network
Welcome to the Victorian Small Business Network Podcast, your go-to resource for insights, tips, and strategies to help your small business thrive. Each episode features in-depth conversations with local entrepreneurs, industry experts, and business leaders who share their experiences and knowledge on a wide range of topics—from navigating the challenges of running a small business to uncovering opportunities for growth. Whether you're just starting out or looking to take your business to the next level, this podcast is designed to provide you with the inspiration and practical advice you need to succeed in today's dynamic business landscape. Tune in and connect with a vibrant community of like-minded professionals committed to supporting and growing small businesses.
Victorian Small Business Network
Master Your Small Business Brand - VSBN Podcast - EP3
In this episode of the Victorian Small Business Network podcast, we explore the art of branding and marketing with industry experts.
Kosta Iatrou - Ikonic Brands (branding specialist),
Marie Alafaci - MarieAlafaci.com (marketing copywriter and author),
Xenia Buman - Mosaic Photographika (branding photographer)
share actionable insights on creating a standout brand, crafting compelling content, and using photography to tell your unique business story.
Highlights & Key Takeaways:
What is Branding? 0:56
Why Branding Matters 3:47
Brand Identity Framework 6:40
Content Marketing Essentials 9:12
What Events Will You Target? 11:07
What's Essential for Content Marketing 13:49
The Importance of the About Page 19:03
Brand Photography 29:00
What is Branding Photography 32:17
Collaboration with Web Designers 34:35
Practical Tips for Small Businesses 37:16
Visit The Website
Victorian Small Business Network (https://vsbn.com.au)
Podcast Members
Kosta Iatrou (https://ikonicbrands.com/)
Marie Alafaci (https://mariealafaci.com/)
Xenia Buman (https://mphotos.com/)
Join and support the community of active and passionate business owners by attending online or in-person events designed for connection. https://vsbn.com.au/events
🎙 Brought to You by the Victorian Small Business Network (VSBN)
Looking to grow your business and connect with like-minded entrepreneurs? VSBN is here to connect, share and grow with small business owners across Victoria. Proudly produced by VSBN — the network that brings passionate business owners together through relaxed networking events all over Victoria.
Ready to expand your network and take your business to the next level? 🌟
👉 Join us at our next event: vsbn.com.au
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