Pinterest Strategy for Wedding Pros | Aligning Your Pins with Real Business Goals

Pinterest is powerful but only if you use it with purpose. In this episode of The Unapologetic Pinner, I’m walking you through how to align your Pinterest strategy with your actual business goals, whether that’s growing your brand, building your email list, or booking more clients. If you’ve ever felt like you’re “just pinning pretty pictures,” this conversation will show you how to make Pinterest a true marketing partner.

What You’ll Learn in This Episode:

• Why Pinterest only works if it’s tied to your bigger goals
• The 3 most common goals wedding pros should focus on (and how Pinterest supports each one)
• A simple 3-step process for aligning your pins with your goals
• What metrics actually matter when tracking Pinterest success
• Real-world examples of wedding pros booking clients and growing email lists through Pinterest

Resources + Links Mentioned in This Episode:

• The Styled Pin Collection → 30 done-for-you Canva templates designed for wedding pros every month
• Dana’s Website
• Follow Dana on Instagram
• Follow Dana on Pinterest
• Sign up for my weekly newsletter with trending Pinterest searches for wedding pros: Subscribe Here

If you’re ready to stop pinning pretty pictures and start pinning with purpose, join The Styled Pin Collection. You’ll get a fresh set of 30 Canva templates every month — designed to help wedding pros like you save time, stay consistent, and hit your business goals without overthinking design.

👉 Join The Styled Pin Collection here

And if this episode gave you clarity, make sure to subscribe, leave a review, and share it with a fellow wedding pro who needs a Pinterest strategy that actually works.