The Campaign Strategist
Dive into the world of advocacy with The Campaign Strategist. Each episode features in-depth conversations with activists and experts who break down their approaches to planning, executing, and winning campaigns. Learn about the strategies that have shaped policies, changed minds, and mobilized communities. Perfect for anyone looking to amplify their impact and drive meaningful change.
New episodes on the 1st and 3rd Tuesdays each month.
The Campaign Strategist
The Art of Prep and Story with Melissa Waage
On this week’s pod, I had the joy of talking with the wonderful Melissa Waage — a brilliant strategist, long-time environmental advocate, and now VP of Advocacy & Engagement at Sandy Hook Promise.
We dig into campaign strategy fundamentals, what it really takes to move decision-makers, why preparation and storytelling matter so much, and how to keep people engaged even through long, hard fights (looking at you, Inflation Reduction Act!). Plus, Melissa shares the best piece of advice she ever got and why self-care matters for campaigners.
Sandy Hook Promise: https://www.sandyhookpromise.org/
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