The Campaign Strategist
Dive into the world of advocacy with The Campaign Strategist. Each episode features in-depth conversations with activists and experts who break down their approaches to planning, executing, and winning campaigns. Learn about the strategies that have shaped policies, changed minds, and mobilized communities. Perfect for anyone looking to amplify their impact and drive meaningful change.
New episodes on the 1st and 3rd Tuesdays each month.
The Campaign Strategist
Defying Fascism and Building Narrative Power with Dr. Jiggy Geronimo
In this episode, Pete talks with Dr. Jiggy Geronimo, a neuroscientist-turned-strategist and founder of JG Insights, about building powerful progressive narratives. Jiggy shares why poll-tested messaging often fails—and how an “emotions first, content first” strategy can drive real resistance and mobilization.
From confronting fascism to channeling public anger into action, this conversation is a guide to narrative power in dangerous times. "Narrative is about the words, but it's also about the visuals," says Jiggy. "It's also about the stories. It's also about the feelings. And we don't...on the left, take that holistic approach to narrative."
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