Kristi & Tanqueray On the Rocks
Kristi & Tanqueray On The Rocks™
Welcome to the space where bold leaders and edgy entrepreneurs come to feel seen, supported, and inspired. Kristi Straw and Tanqueray Edwards are here to tackle the hard conversations about leadership, entrepreneurship, and navigating life's messy middle – served straight up with authenticity, humor, and practical takeaways.
This isn't just a podcast about work – it's about creating the kind of career and life you truly want, without losing yourself in the process. Kristi brings her high-EQ, UNICORN Leader™ approach to the table, while Tanqueray, a seasoned leader at the forefront of AI adoption, shares invaluable insights gleaned from successfully navigating the evolving AI landscape, from strategic vision to on-the-ground implementation.
What's in it for you?
- Clarity in Chaos: Navigate the complexities of leadership, entrepreneurship, and life with actionable insights.
- Permission to Be You: Embrace your authenticity and break free from outdated corporate norms.
- Practical Guidance: Gain practical guidance from our unique guests at the forefront of their respective industries, bridging strategy and execution.
- Real-World Lessons: Learn from our own entrepreneurial journeys and the challenges we've overcome.
Pour your favorite drink, pull up a chair, and join us as we explore the highs, lows, and everything in between. Together, we'll laugh, reflect, and most importantly – grow.
Kristi & Tanqueray On the Rocks
E3 S5: Building Brands with Humanity with Guest Chelsea Burns
This episode of "On the Rocks" features a conversation with "The Marketing Psychologist," Chelsea Burns, focusing on the critical intersection of marketing psychology and ethical marketing. The discussion highlights how a deep understanding of consumer behavior can lead to more genuine and impactful marketing strategies, emphasizing human connection over manipulative tactics.
Key takeaways include:
- The importance of authenticity and self-awareness for entrepreneurs to build trust.
- Viewing AI in marketing as a tool to enhance human connection, stressing the ethical responsibilities that come with its use.
- The power of value aspiration, aligning business goals with consumer desires for sustainable growth and loyalty.
- The idea that emotional engagement drives true business transformation, moving beyond simple transactions to create lasting relationships.
- The overarching theme that effective marketing is an invitation to positive change, starting with crucial inner work.