Forging The Future of Business Education

Dallas, TX, is an epicenter for healthcare. SMU Cox has played a role in fostering industry connections

SMU and Dallas Business Journal Season 1 Episode 6

As the population in Dallas and North Texas continues to surge, so does the need for health systems to meet the challenge of providing care while, at the same time, focusing on the importance of collaboration and partnerships throughout the industry.

In this episode of the Forging the Future of Business Education podcast, presented by SMU Cox School of Business in partnership with the Dallas Business Journal, three expert guests challenge the myth that leaders in the healthcare industry are disconnected. 

Our guests are:

  • Amy Goad, managing director at Sendero Consulting
  • Brett Stauffer, M.D., chief quality officer at Baylor Scott & White Health
  • Lisa Tran, managing director of corporate engagement, executive education at SMU Cox School of Business

“There is collaboration happening across the board,” Goad says, “and we are seeing that the more that happens, the better the outcomes.” 

Business education programs, says Tran, help those in health care adapt to proliferating industry demands – through courses on such topics as change management, and forging connections between the industry and external partners including C-suite leaders.

“We’re not touching patients directly,” Tran says about SMU Cox School of Business, “but impacting them indirectly.”

Listen for more insights from:

  • Brett Stauffer on what “increasingly sophisticated” healthcare consumers want (5:17)
  • Amy Goad on being a leader in healthcare innovation and collaboration (23:00)

Learn more about the SMU Cox School of Business Healthcare Leadership Initiative.