The Hatch Podcast
At the intersection of innovation, creativity, and community — The Hatch Podcast shares stories from founders, scientists, and artists shaping the future of Alabama’s Gulf Coast. Produced at Hatch Fairhope, it’s where bold ideas take flight.
The Founders Series dives into the journeys of startup founders building the future of business, technology, and innovation across the Gulf South.
The Music Accelerator combines professional music industry guidance with spiritual mentorship, creating a unique environment where artists can grow both creatively and personally. Hosted by music industry veteran Chris Estes, this series features conversations with artists and insiders who’ve spent years shaping the sounds and stories of modern music.
The Bioscience Innovation Series explores breakthroughs in healthcare, agriculture, and environmental science — with founders and researchers driving life-changing discoveries in labs across the region.
Around the Table features conversations with Alabama’s most forward-thinking companies and creators, from startups re-imagining industry to leaders building stronger communities.
And throughout the year, The Hatch Podcast Network introduces new limited series spotlighting the people and ideas transforming the Gulf Coast economy — one story at a time.
Find out more at hatchfairhope.com
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The Hatch Podcast
Never Give Up on a Great Song: Ben Kimsal on Finishing "The Way She Did" | Music Accelerator
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Some songs aren't finished when they're written. They're finished when the timing is right.
In this episode of the Hatch Podcast: Music Accelerator, Chris Estes sits down with Music Accelerator alumnus Ben Kimsal to share the story behind his upcoming single, "The Way She Did." Written more than a decade ago, the song sat on the shelf for years before finally finding new life through the Hatch Music Accelerator.
Ben reflects on what surprised him most about the creative process, from pre-production and recording to post-production and marketing. He explains how having a clear roadmap and experienced mentors helped him approach music with a new level of confidence and purpose.
Whether you're writing your first song or preparing to release your next project, this episode offers practical insight into what it really takes to bring great music across the finish line.
In this episode:
- Why some songs deserve a second chance
- The importance of pre-production before stepping into the studio
- How collaboration and feedback strengthen a song
- Why post-production is a critical part of the creative process
- Developing a marketing strategy before your release
- A practical way artists can use AI to organize their creative ideas
- Standing out when more than 125,000 new songs are released every day
- How the Hatch Music Accelerator provides artists with a complete roadmap from songwriting to release
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Learn more about Hatch at hatchfairhope.com.
Produced by Tim Scott
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