Channel Chatter
Welcome to Channel Chatter – Your Go-To Podcast for All Things Channel Sales & Marketing! 🎙️
Hosted by the ever-curious and relatable Kevin Sabourin, we dive deep into the world of channel professionals, interviewing industry insiders, MarTech gurus, and leadership pros. This isn't your typical stiff corporate talk—it's real conversations, sharing what works, what flops, and everything in between. Our goal? To help you level up in your career, discover new tools, and avoid the same pitfalls others have faced (so you don’t have to!). 🚀
What makes Channel Chatter stand out? We keep it transparent, honest, and oh-so-relatable. You'll laugh, you'll learn, and you’ll walk away with actionable insights. Whether it’s learning the latest tech that’s revolutionizing the industry or hearing a mentor’s hard-won advice, this is the space where you’ll find inspiration and practical takeaways. Expect real talk about what’s working in the channel space and what to avoid like the plague—because who doesn’t want a heads-up on the next big thing or the latest flop? 😅
This is more than a podcast—it’s a community. Whether you're a seasoned channel pro or just starting your journey, Channel Chatter has something for everyone. Tune in, and let's grow together while keeping things fun, insightful, and down-to-earth. Hit that subscribe button and be part of the conversation! 🎧✨
Channel Chatter
Forging Brand Loyalty, Engaged Workers, and a Committed Channel: Exploring Miller Welders' Success
Get ready to dive into the world of welding, brand loyalty, and empowering employees with this latest episode of Channel Chatter! Host Kevin Sabourin welcomes Dave Lambert, a true Miller Welders veteran who’s been shaping the industry since 1997. With over 25 years at Miller, Dave’s story is all about growing through grit, innovation, and passion for a brand that stands the test of time.
We explore Miller Welders' iconic journey, their winning channel strategies, and how they work closely with distributors to keep customer satisfaction front and center. Dave shares real, behind-the-scenes insights on how Miller tackles today’s challenges, from supply chain obstacles to the push for smarter tech solutions. Plus, you’ll hear about the empowerment culture at Miller and how this Midwest-rooted company keeps its people inspired and passionate.
If you’re into welding, manufacturing, or just love a good success story, you won’t want to miss this! Dave and Kevin’s conversation offers loads of wisdom for channel professionals and sales leaders looking to strengthen their game. So, tune in for practical advice, a dose of inspiration, and a few laughs along the way!
Key Takeaways:
1. Empowerment & Engagement - Learn how Miller Welders empowers employees and builds loyalty through shared values and a strong Midwest work ethic.
2. Channel Strategy Deep Dive - Get an inside look at Miller’s distributor partnerships, unique go-to-market approach, and the power of brand loyalty.
3. Meeting Today’s Challenges - Hear Dave’s insights on how Miller overcame pandemic supply chain disruptions and the role of tech in customer experience.
Timestamps:
0:00 - Introduction to Dave Lambert & Miller Welders
2:15 - Dave’s career journey and Miller’s company culture
6:30 - Miller’s channel strategy and brand loyalty
15:45 - Digital transformation and customer expectations
24:00 - The unique role of distributors in customer service
32:10 - Supply chain challenges and post-pandemic adjustments
42:00 - Closing thoughts: The future of Miller Welders
Hashtags:
#ChannelChatter #Podcast #WeldingIndustry #MillerWelders #ChannelSales #ManufacturingSuccess #SalesStrategy #BrandLoyalty #EmpowermentCulture #BusinessSuccess #SalesLeadership #ChannelMarketing #CustomerExperience #SupplyChain #MidwestValues #WeldingCommunity #DaveLambert #IndustryInsights #BrandEmpowerment #DistributorNetwork #KevinSabourin #RealConversations #ManufacturingInnovation #SuccessStory #ChannelProfessionals #SalesGrowth
For more episodes like this, check it out on Spotify, Apple or any number of other podcast platforms. (Or YouTube for those of you who prefer video... )
Apple: https://lnkd.in/gUjE-WZ5
Spotify: https://lnkd.in/gQnS3viY
YouTube: https://lnkd.in/gt9JbC5f
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