The Responsible Marketing Podcast
Welcome to The Responsible Marketing Podcast, where we discuss marketing, sustainability, and how we can all help organisations become more responsible.
Your host is Jo Long, a marketing strategist and consultant with a career spanning corporate, small & medium businesses, and self-employment incorporating marketing and commercial in various guises and now flying the flag for a more sustainable and kinder future.
The Responsible Marketing Podcast
Season 3, Episode 1: Helen Neal, Founder of HN Communications
Today I am joined by Helen Neal, Founder of multi-award-winning sustainability communications consultancy, HN Communications.
HN Communications works globally with corporates and NGO’s crafting comms to authentically and honestly talk about sustainable business practice and progress.
Sometimes, a particularly difficult arena to navigate with the fear of green washing, blue rinsing and social washing, communicating about progress and achievements is important not just for brand reputation and presence, but also to educate internal communities, the supply chain, industry leaders and consumers.
Helen and I talk about:
📑 how HN Communications came about & what Helen and the team look to deliver for their clients,
𝌉 what the biggest challenge is right now for larger businesses,
🤝 how corporate and NGO’s are being brought together for exponential positive impact,
☺️ 'Kind Capitalism' and perhaps why it’s not quite the contradiction that it sounds like,
🌍 and what it was like to speak at COP16 in Riyadh in 2024.
Let’s dive straight in.
Thanks for listening!
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"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/