The Responsible Marketing Podcast
Welcome to The Responsible Marketing Podcast, where we discuss marketing, sustainability, and how we can all help organisations become more responsible.
Your host is Jo Long, a marketing strategist and consultant with a career spanning corporate, small & medium businesses, and self-employment incorporating marketing and commercial in various guises and now flying the flag for a more sustainable and kinder future.
The Responsible Marketing Podcast
The Responsible Marketing Podcast, Season 3, Episode 4 - Annie Soulsby, The Sustainable Life Coach
Today, I am joined by Annie Soulsby, founder of The Sustainable Life Coach.
Annie had no choice, she was born into sustainability by default and ever since has studied, worked in corporate or founded organisations with sustainability as an underlying thread.
She prides herself on being an educator, a facilitator and an explainer for how to and what we can gain from embracing sustainability both in a work and personal environment.
Annie and I talk about
🤑 the relationship between materialism, dopamine and consumer addiction.
🤝 a simple way to offset premium pricing for more sustainable products and services.
📣 could we switch the advertising industry on its head?
🤔 and ‘sunk cost fallacy’.
The book Annie mentioned is 'Saving the Planet without the Bullsh*t' by Assaad Razzouk & can be found here on Amazon.
You can find Annie at The Sustainable Life Coach, on LinkedIn or check out Genee, Net Zero Nation and People, Planet, Pint (Annie hosts the Newcastle events) created by Small99.
#sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications
Thanks for listening!
You can find me here:
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"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
I generate earnings through Amazon Affiliates.