Season 3, Episode 5: Miles Watkins, Founder of Stuff4Life and Xeroc

Today, I am joined by Miles Watkins, one of the founders of Stuff4Life and Xeroc, both incredible propositions addressing the circular economy in two of arguably the toughest industries out there.

I totally geeked out about tech, legislation and the human psychological influence on behaviours and attitudes to responsibility and the circular economy in this episode, plus while it’s vital to have welfare and environment at the core of a business, profit is equally as important.

Miles and I discuss

𝌉 the barriers of going against ‘the flow’,

🥪 the value chain change sandwich,

🙋🏼‍♀️ extended producer responsibility policy,

🤔 and where should we, as consumers, start in looking at whether our own efforts are carried on through.

The books Miles recommends in this episode are:

Michael Porter – Business Strategy https://amzn.to/3Id1d6p

Charles Handy – Understanding Organisations https://amzn.to/46yS1RR

Oliver Rackham – History of the Countryside https://amzn.to/4nMgBFW

Miles' business partner John Twitchen's TedX Talk can be found here https://youtu.be/b4B1nKRvdjY?si=75NGIw672OvcJJPf

And you can find out more through these links about the Carbon Literacy Programme - https://carbonliteracy.com/ - and Peak Governance - https://peakgovernance.co.uk/accredited-carbon-literacy-training

To contact Miles directly, find him on LinkedIn or via the Stuff4Life and Xeroc websites.

#sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications

Thanks for listening!

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