The Responsible Marketing Podcast
Welcome to The Responsible Marketing Podcast, where we discuss marketing, sustainability, and how we can all help organisations become more responsible.
Your host is Jo Long, a marketing strategist and consultant with a career spanning corporate, small & medium businesses, and self-employment incorporating marketing and commercial in various guises and now flying the flag for a more sustainable and kinder future.
The Responsible Marketing Podcast
S3, Episode 7 - Sarah Thackray, Beacon House Events
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Today’s guest is Sarah Thackray from Beacon House Events based in the north of England. Beacon House Events is causing a real stir in the events industry, as well as the SME sector, leading the way in event sustainability and responsibility.
Sarah and I talk about
🙃 the forward thinking ways Beacon House Events measures the impact of the events they organise and host, as well as the revelation as to what the biggest contributor is.
🧠 the psychology of humans not wanting to stand out from the crowd.
👩🏼🏫 how they have turned ‘offsetting’ on its head
🤝 and how sharing business practices and experiences is vital in creating real change.
Book recommendations:
Atomic Habits – James Clear https://amzn.to/4nGmLqO
Charles Hoults – Living Green https://amzn.to/3KdrulC
And you can find out more about Sarah and the Beacon House events team either on their website, on Sarah's LinkedIn profile, or the business page.
#sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications
Thanks for listening!
You can find me here:
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"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/