The Responsible Marketing Podcast
Welcome to The Responsible Marketing Podcast, where we discuss marketing, sustainability, and how we can all help organisations become more responsible.
Your host is Jo Long, a marketing strategist and consultant with a career spanning corporate, small & medium businesses, and self-employment incorporating marketing and commercial in various guises and now flying the flag for a more sustainable and kinder future.
The Responsible Marketing Podcast
Season 5, Episode 4: Dave Head, Northern Digital
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My guest today is Dave Head from Northern Design, an exceptional brand and graphic designer and data guru, who really knows how to make branding and user experience deliver for your brand or organisation.
Dave and I discuss:
📋 The trials, tribulations and benefits of testing your audience,
⚖ How to balance human and AI,
👾 Is AI really eating the world, and is the bubble going to burst for AI tech,
🧑⚖️ And who draws the line on what’s acceptable or not.
Dave also gives us some tips, advice and warnings about using AI, and feel free to check out the apps Dave has built specifically around hidden tax and Ichthyosis (if you want to know more about this condition, please visit https://www.ichthyosis.org.uk/ or https://firstskinfoundation.org/).
We also learn a new mantra for business, see if you can spot it.
Also, a quick apology for the police siren, I guess it proves this podcast isn’t AI generated, and there are a few naughty words that appear in this episode, only used in context.
Dave's book recommendations are:
The Subtle Art of Not Giving A F*ck by Mark Manson
How Not To Be A Dick by Megan Doherty.
And you can contact Dave via email (dave@northern.digital), find out more on the Northern Digital website, or find him on LinkedIn.
#sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications
Thanks for listening!
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"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/