In Episode 4 of "The Right Kind of Uncomfortable," host James speaks with Tarji Carter, founder of "That Franchise Player," an organization dedicated to bridging the gap in franchise ownership education for underrepresented communities. Tarji shares her mission to empower people, especially within the Black community, by providing insights into the franchise industry—a sector where communities of color are often consumers but rarely owners. She discusses her vision for "The Franchise Game," a symposium and trade show that introduces franchise opportunities to new audiences. Tarji’s personal journey, marked by overcoming exclusion and corporate trauma, fuels her work to create wealth and eradicate poverty through accessible franchise ownership. 

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