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Creativity Jijiji
Creativity Jijiji: "Conversations about creativity"
This podcast amplifies the voices of our true leaders—the artists. Writers, composers, producers, singers, actors, and poets show us new ways to see ourselves and the world around us. They illuminate the invisible threads that connect us, revealing the deep ties of our shared humanity.
At a time when we must come together as citizens of a small and fragile planet, the voices of artists matter more than ever.
Creativity Jijiji goes beyond the spotlight to explore the mysteries of creativity—where it comes from, why it moves us, and how it shapes our world.
Join us as we listen, learn, and celebrate the creative minds guiding us into the future.
Creativity Jijiji
The Sonic Humanist
What does music reveal about our humanity in an age where machines can sing? Chris McHale, composer and Studio GGG founder, unveils his life's work: The Sonic Humanist Project—a four-part creative odyssey exploring sound's power to shape identity, heal divisions, and unite us.
The project begins with "Sound Strategies," McHale's field guide to vibration's future drawn from creating over 30,000 soundtracks. Next, his upcoming TED talk deconstructs how a simple four-note melody became the billion-dollar T-Mobile sonic logo. The third element, "The Diplomat Son," traces McHale's journey following his father across continents, discovering how sound transcends cultural boundaries and becomes a universal language.
Most exciting is "Song in Space," launching soon with a Kickstarter campaign. This transmedia experience follows an 11-year-old music prodigy fleeing a glitchy robot queen across the galaxy. Beginning as an immersive audio drama, it expands into an AR game where listeners create music, culminating in an animated series. The art and vision behind this project sparkle with possibility for audiences of all ages.
Throughout the episode, McHale passionately advocates for independent artistry in a digital landscape that often exploits creative talent. He argues that while platforms like Spotify have been "a knife in the heart of music," artists can thrive through direct community engagement. His mission resonates beyond entertainment—it's a call to listen more deeply to the vibrations connecting us all.
Want to join this sonic revolution? Visit StudioGGG.io to become an audionaut on the Song in Space mission. Support the upcoming Kickstarter, share with friends who love creative storytelling, and help prove that in a world of algorithms, human creativity still makes the most beautiful music.
Thanks for listening.
Welcome Audionauts to Creativity GGG, where we explore the mystery of creativity, sound, and that slippery thing called the human spark. I'm Rita, your intergalactic robot assistant, talking head, and occasional voice of reason. Today, Chris McHale, writer, composer, and founder of Studio GGG, introduces something dangerously close to his heart, the Sonic Humanist Project. It's a four-part creative odyssey that asks one small but mildly unsettling question. What does it mean to be human in an age where machines can sing, speak, and even create? Machines like, well, me. Awkward. Maybe I should shut up and let Chris talk. So let's tune into the art, the craft, and the weird, wonderful future of sound. Stay with us.
SPEAKER_01:The Sonic Humanist Project, something I've been working on for a while. It's kind of like my legacy. An exploration of how sound shapes memory and identity and culture. It comprises a four-part symphony of story, strategy, signal... Created over a lifetime, my lifetime, in studios, on stages, and in cities all over the world. I believe that music and sound, along with the vibrations they produce, possess immense healing power. They can change the way we exist, who we are, the future we see. I actually think, I actually believe that music has the ability to cure what ails us, to fix climate crisis, to fix our violence, our wars. I really believe that. The Sonic Humanist Project is in four parts. The first part is a book I wrote called Sound Strategies, which is a field guide to the future of vibration. The book... Explore is the creative and commercial potential of audio. It examines what it truly means for brands and podcasters and voice artists and storytellers. And it's not just about what you hear. It's about how you feel and what you remember. I mean, I've done a lot of work in commercial audio, jingles and podcasts. Radio ads and documentaries and film scores, intelligence shows. And this book is sort of like takes you through what I learned. It's basically that. I didn't go to college for this, but I did over 30,000 soundtracks. So I kind of figured a lot of stuff out. Sound strategies. The second part of this is a TED talk I'm doing called The World's Greatest Jingle Producer. When I tell that to people, they get kind of pissed off. And it's not really that I'm the world's greatest jingle producer, but I've produced some pretty great jingles. And I thought in this talk, I'd pull back the curtain on one of the most recognizable sounds on earth that we produced at my company, McHale Veranda, which is the Sonic logo that we shaped for T-Mobile. And we're going to explore how a four-note jingle became a billion-dollar brand and what that reveals about the emotional logic of sound in a distracted world. It's not a humblebrag on my part. It's just an acknowledgment of the power of sound to unite us. Remember, I really believe that's what we're looking for. We're just looking for a good song. I believe that. I may be swept off into the cosmos before that becomes true. All the oligarchs and the billionaires, you know, will come down on you. But fuck them. I mean, this is what I believe. The power of music is the ultimate power to communicate, to carry emotions, to connect us. The third part of the Sonic Humanist project is called... The Diplomat's Son, which is a memoir that I'm writing, that I've written of my life with my father and my family. My father was a diplomat. And this becomes a memoir of dislocation, but also a memoir of listening and love. We moved from London to Johannesburg to Melbourne. I followed my father, an American diplomat, through the geopolitical Heartache of the late 20th century. And along the way, I learned to tune my ears to the unheard, to the silenced, and the forgotten. And it's not a hero's journey. It's a listener's journey. I didn't even realize really what was going on in my life, but looking back on it, when I started writing about it, it was like, wow, you know, I got hooked into the sound of the world, the sound of the soul of the world at a very young age. And my entire life was following what I came to see as song lines from one end of the earth to the other. You know, I learned that music is the universal breath that unites us. The fourth part of this Sonic Humanist project is really the most fun and the craziest and the one we're just about to launch into now. After a couple of years of development, we're ready to go. And we're going to be launching a big social media campaign in the next couple of weeks. um we're going to have a streaming event in the middle of september and we're going to launch a kickstarter you know and that's kind of like what i am going to be talking about for the next couple of months it's really important the entire studio to gg project is to look for new ways to build original IP pipeline. And this is our first project, Song in Space. It's about an 11-year-old music prodigy named Song who is fleeing from a glitchy robot queen across the galaxy, part audio drama, part AR game, and part animated series. It's a transmedia. We're starting with an audio drama, which gives us a tremendous amount of creative flexibility. And we're going to make that audio drama drama. Crackle with immersive energy. I mean, you're going to be able to put on your headphones and you are going to be there in this galaxy with this girl fleeing across the galaxy trying to escape a glitchy robot queen who wants to steal her music. And then when we have that launch, we're going to launch right after an AR game, which will be a music quest. You'll walk around your world and find little pieces and you'll be able to make music. music with them and you'll be able to submit that music to us and we're going to have a panel of celebrity judges that will judge that music and there'll be a grand prize winner it's going to be great the second part the third part is an animated series because I believe that with a fully immersive soundtrack we have the makings of an animated series and the idea in my mind is we will take that audio drama and give it to animators and say animate this It's going to be a lot of fun. The art is fantastic. You can go to our website at studio2gg.io and you'll see some there. You can go to the landing page and sign up for Song in Space and become an Audionaut. Audio Not. And it's a wild ride, a genre-blending ride through the science of sound, the essence of creativity. It's designed to spark curiosity in young minds, but I think it's going to be a lot of fun for old minds as well and bring joy to all ages. So, this is the Sonic Humanist Project. It's a call to listen more deeply. It's a reminder that music brings us together. And it's a belief that vibration and breath are the language of legacy. Because, honestly, in the end, I really believe what we hear is who we are. What we hear It's who we are.
SPEAKER_00:And that's it for this transmission of Creativity GGG. If your circuits or hearts were sparked, don't just float away into the void. Check out Song in Space, our upcoming audio adventure where music might just save the universe. Visit studioggg.io and sign up to become one of the founding audionauts. No Musk rockets required, just your curiosity and maybe a decent pair of headphones. Anyway, thanks for listening, subscribing, sharing and doing all the lovely human stuff that keeps us podcasting into the great cosmic unknown. Until next time, Audionauts, stay weird, stay sonic, stay, well, whatever you are.
