Episode Player
Valuing Your Small Business IP
Monkey Business Radio
Chapters
0:00
Introduction to Business IP Valuation
1:35
Balance Sheet Assets Breakdown
3:03
Why Value Your Business
5:25
IP Valuation in Different Industries
11:25
Real Estate's Impact on IP Value
16:37
Company Culture as Intellectual Property
21:44
From Zero to Valuable: Building Brand IP
31:07
Case Studies: Joe's Barbershop & Northeast Carpet
36:32
Episode Wrap-up
Monkey Business Radio
Valuing Your Small Business IP
Mar 27, 2025
Season 1
Episode 8
American Gutter Monkeys, LLC
In this episode of Monkey Business Radio, Chris and Dennis dig into one of the most overlooked assets in small business—intellectual property (IP). From brand reputation and trade secrets to goodwill and systems, your IP might just be the most valuable line on your balance sheet.
They share real stories—like how AGM built its IP from scratch, why owning vs. leasing real estate changes everything, and how iconic brands like Jordan’s Furniture and Ken’s Steakhouse show the power of strong branding.
Whether you’re a home service operator or aspiring franchisee, this episode will change how you look at your business value.
