Roots of Sustainable Impact
Welcome to "Roots of Sustainable Impact," the weekly show where leaders of Greentech and organizations in the climate-critical space gain practical strategies and insights to build thriving, adaptable businesses from the inside out.
Join us every week for in-depth 1-on-1 interviews as we go behind the scenes to uncover how organizations with a positive impact operate and scale. We explore how to set the stage for sustainable growth by implementing the right systems, staff, processes, and partners.
Whether you're a founder or a leader, this podcast equips you with the knowledge to grow your enterprise and amplify your impact.
Roots of Sustainable Impact
Stakeholder Engagement: Building Trust from Within and Beyond with Dr. Michelle Miller-Groves
In this episode of Roots of Sustainable Impact, I am joined by Dr. Michelle Miller-Groves, founder and president of More Than Marketing. Michelle is a social change agent who uses marketing to amplify the voices of clean energy organizations and diaspora women-led enterprises.
During our conversation, we dive deep into stakeholder engagement and discuss:
- The importance of both internal and external stakeholders—and why your employees are your first-tier brand ambassadors.
- How to balance conflicting stakeholder priorities and needs.
- The role of intentional communication and storytelling in building trust.
- Practical tips for tailoring your message to different audiences, from funders to the general public.
- Key metrics for measuring the success of stakeholder engagement initiatives.
Michelle also shares her insights on how emerging organizations can build meaningful relationships with their stakeholders by aligning their mission with the greater good.
This conversation is packed with actionable advice for anyone leading or supporting impact-driven organizations.
Connect with Michelle:
Visit morethanmkt.com for more about her work and resources.
LinkedIn: Michelle Miller-Groves profile
Bio for Dr. Michelle Miller-Groves:
Dr. Michelle Miller Groves is the Founder and President of More Than Marketing (MTM), an integrated marketing firm tailored to the clean energy sector, in addition to servicing businesses, nonprofits and community-based organizations with Diaspora women in key decision-making roles. Dr. Miller Groves is a former Executive Director for the Center of Computing and Interdisciplinary Technology at Franklin Cummings Institute of Technology, and Assistant Professor in Communications and Program Director for Marketing at Fisher College.
Dr. Miller Groves taught marketing and communications for over 14 years and included entrepreneurship in 2013 with Social Good Marketing, her first consultancy. She provided integrated marketing services to small businesses and non-profits via college interns. During this time, she collaborated as a media and social media relations consultant for Kelley Chunn & Associates. Prior to teaching, Miller Groves worked in digital marketing and advertising for CSN Stores, presently known as Wayfair.
Dr. Miller Groves earned her Bachelor of Science in Sociology with a minor in Advertising from Suffolk University, Master of Arts in Advertising and Public Relations also from Suffolk University, and her Doctor of Education in Interdisciplinary Leadership from Creighton University. She lives in Boston with her husband and three children.
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