The Story Behind Dental Boutique™ with Dr May Chan

Hello & welcome to the smile effect! This is our first full episode with a very special guest - our Co-Founder of Dental Boutique, Dr May Chan.  On this episode we are unpacking the story behind the business and Dr May Chan further explains the highs and lows on being a woman in business! 

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Transcript

SPEAKER_02: 0:00

Hello and welcome to the Smile Effect podcast. My name's Paris and I'll be your host. Hey everyone, thank you so much for joining me for our very first full episode with our first guest. Today we have on Dr. May Chan, co-founder of Dental Boutique. She is here to share both the inspiring and empowering story behind the business and how it all began. So get settled because we are about to take you on a journey. Hi, May. Hi, Paris. How are you? Very good, thank you. I'm so excited for this episode. Yes, me too. So good to have you on. Now, before we start the episode, we always ask our guests what makes you smile the most.

SPEAKER_00: 0:47

What makes me smile the most is absolutely being here today makes me smile. I think this is my very first podcast. I'm very excited. There's also my kids definitely makes me smile. Like, you know, just going back and, you know, home from a day's of work and just seeing them every day, just their innocence and them just really wanting to be around, you know, myself and Ruben, it just really makes me smile as well.

SPEAKER_02: 1:11

Perfect, perfect. What are your kids' names? Ryan and Alex. Amazing, amazing. And how old are they? They're 10 and 5. 10 and 5? Yes. Oh, wow. Oh, my goodness. So, so nice.

SPEAKER_00: 1:23

I know. Time flies. Yes, yes.

SPEAKER_02: 1:27

So if you wouldn't mind introducing yourself, who are you? What's your role at DB? And basically just provide the audience with a little bit of context on

SPEAKER_00: 1:36

who you are. Yes. Well, I'm Dr. May Chan. I'm one of the co-founders of Dental Boutique. So I started Dental Boutique around 11 years ago with Dr. Ruben, which is my husband, but also my business partner as well.

SPEAKER_02: 1:53

Yes. Amazing. Amazing. And going back a little bit, you know, starting the business and things like that and, you know, growing up, we'll start from the very beginning. What was your interest? What sparked your love for dentistry? How did it all begin?

SPEAKER_00: 2:07

Yes. Well, it actually all started when I was nine. So I fell and hit my two front teeth. Wow. And at that time, it was a traumatic accident. I actually had one tooth that completely fell out and the other one that chipped in half and I had a lot of issues over the years with suffering with the effects of that accident. So I had a great dentist who was my aunt and she helped fix my smile and even though because I was young and there wasn't a lot of options available then in terms of what you can do about the dark and crooked teeth as I grew up. That sort of inspired me to be a dentist and want to try and fix that for myself but also for others.

SPEAKER_02: 3:00

Yeah because I guess how old were you?

SPEAKER_00: 3:02

I was nine.

SPEAKER_02: 3:04

You were nine and then when was the time that you sort of had that I guess, your smile fixed or you had

SPEAKER_00: 3:11

the treatment. So because of that accident, I had to have a root canal straight away and that tooth was put straight back into the mouth as well on the day. So it was, you know, it was a painful experience. But, you know, I think after seeing my aunt who was the dentist, my dentist at the time, she really was quite very gentle and helped, you know, fix everything very nicely. And I felt, you know, it was a painless, it was pretty painless in terms of injection and and the way she treated me as well. So that sort of helped the situation a lot. But what I suffered was more from the self-consciousness of how it looks after it has been fixed, because it was still really dark, and the other tooth, because it was put straight back in, it sort of moved over time and sort of got crooked as well, and sort of fixed in that position. So I sort of leave with that for... you know, my whole life pretty much and up until uni and after university the first thing I wanted to do was to really learn more about what can I do about the teeth so I immediately did Invisalign on myself with Ruben's help of course and after that I had veneers done as well and that sort of fixed my smile.

SPEAKER_02: 4:31

Your smile's

SPEAKER_00: 4:32

amazing. Thank you.

SPEAKER_02: 4:34

And I guess then I suppose your aunt would have been a really really big inspiration and someone that you looked up to for a lot of your life,

SPEAKER_01: 4:41

I guess.

SPEAKER_02: 4:42

And it's really a very inspiring story, especially, you know, you may have gone through some of the toughest years. I know high school for a lot of, especially young women, it's a time where they're most self-conscious and they experience a lot of, yeah, it's a very, very self-conscious time and a self-critical time. So I can only imagine how self-critical you would have been at that time and how hard it may have been. And I guess that really ties into what dental beauty is all about, I guess, you know, building and empowering and feeling confident in your smile and being proud of what, you know, what you have and whether it's, say, you know, a natural smile or you have veneers or no matter the cosmetic work that is done, I think it's always really important to feel confident and, you know, that really portrays in each and everyone's

SPEAKER_00: 5:30

everyday life. Absolutely. Absolutely. I have definitely experienced firsthand how it feels like to be self-conscious about your smile and And, you know, it made it very easy, I guess, to also relate to patients when I started helping patients and when we started Dental Pratik to really understand what they've gone through. So, you know, often I might even cry with them at consult because, you know, I could really relate to how deeply a smile can impact someone when you're not confident about it. And that's really what inspired, you know, myself and Dr. Ruben to start Dental Pratik because we find that we have innovated and created created this amazing way that at that time not many people were seeking for these treatments because I think we weren't very aware and weren't very educated. There wasn't a lot out there.

SPEAKER_02: 6:24

Definitely a lack of education

SPEAKER_00: 6:25

in the community. Absolutely. So cosmetic dentistry was seen as a taboo almost where it's only for the celebs and for the Hollywood smile. And what about the everyday people that just didn't want to smile and just you know would hide their smile every time they would laugh and you know you've seen people that would avoid having photos and that was me as well growing up wouldn't want to be in a photo or if I were to be in a photo I just look like I'm angry because I just would not to pull my lips apart to smile and reveal my teeth. So I think there are so many people that we realise are out there that need that education that, hey, it's not vanity. That's right. It is okay to feel not confident about your smile and want to fix it.

SPEAKER_02: 7:14

I totally agree. Couldn't agree more. And it's such an interesting thing, you know. It's, as I've already spoken about it on the podcast in the first, very first episode, But, you know, I was a patient as well. And you really don't know your options until you go out and you have that consultation and you speak to one of our dentists and you really get educated about what you can do. And, you know, you might not go ahead with, say, veneers on the day. You might try different things. And they provide you with so many options, which is absolutely amazing. Your smile looks incredible. So I love my smile. And like you said, you know, I feel so much more confident now and I think in high school for me getting braces was I think it was towards the end of high school. So, you know, formals were coming up, valedictories, schoolies, different things, different social events that, you know, I wanted to feel my best self in. So I think, yeah, it's very, very important to explore your options and understand and, you know, educate yourself, absolutely. I'm glad you found us. Me too. And then, you know, when you were in high school and things like that, I guess you were inspired by your aunt, but... were you sort of also considering going down the business road? Was that ever something that came to mind?

SPEAKER_00: 8:33

Yeah, well, not really. You know, like I think as dentists, when you graduate, you know, it's interesting how... you thought all this theory and a little bit of hands-on, but you never had any private practice experience. When I say, what I mean by that is actual patients paying, you know, paying patients that come in and, you know, wanting work done, right? So, you know, when we practice in dental school or university, what you do is you work in a dental hospital and, you know, you would serve the people that are on Medicare, like, you know, like healthcare cuts and people that have traumas and things like that coming in. So the type of dentistry you do is very different to the dentistry as you graduate and come out and see the normal everyday day-to-day patients. So, you know, it was something that's, you know, Riven and I always knew that we wanted to go down this realm of really trying to... into the cosmetic dentistry realm. So we went on and actually travelled many different countries and find out how everyone does things differently in each country. And it is quite a big variance of work that's being done and carried out in every place we visit. So we went and, you know, learn everything we could learn from everywhere in the world in terms of trying to find mentors and, you know, lectures. people and I think from that experience we realised that wow there's so many there are so much variance in the quality of dentistry that can be provided. And often you'll find that there's only a select few dentists that are the more well-known dentists, I guess, in different countries where they might be the person to go to person for the treatment. And when that happens, it's generally a one single chair practice. So it's like they have limited availability and they can't really serve the wider community. So that's when River and I said, why can't we create something where we could create a system where we could create education for dentists that are on the same journey as what we are and are passionate about cosmetic dentistry and try to create this amazing experience for our patient by having our unique dental boutique protocols that we've learned and combined from everywhere else and that's why we have this special dental boutique experience where a patient would go through for their small journey.

SPEAKER_02: 11:30

And I guess that's so important you know making it more of an experience because it is an experience and being able to sit in the chair and feel comfortable with your dentist is an experience in itself and not many people get that opportunity and I think it's really a fantastic idea that you and Ruben came up with and I think it's really really important and it will just it changes so many people's perspective and you know outlook on seeing a dentist.

SPEAKER_00: 11:59

I think that I must say I find that dentistry are all amazing people. Like, you know, a lot of dentists we've met are all just incredible, amazing people. But I think just more so people all have their own focus and passion on different areas of dentistry. And it may not be for all dentists to really like to do this sort of procedure. But then for dentists that like to do this procedure, we really want to sort of make sure we elevate that experience for patients when they do join Dental Brutique that we make sure that this experience is, you know, is the best that the patient could experience. I mean, that's our vision for our patients walking through our doors.

SPEAKER_02: 12:40

Absolutely. For those of you who don't know who Dr. Rubin is, Dr. Rubin is May's business partner, but also her relationship partner. So if you want to give him like a brief introduction, how did you meet? Yes. Yeah.

SPEAKER_00: 12:54

So Dr. Rubin, who is my husband as well as business partner. So we met in universe city actually so when we went through dental dental school yep and it was the second year where he decided to ask me out and I think since then we've just been a couple and and very good team oh thank you so we learn you know together even had our first jobs interview together like you know with some yeah we've always worked at the same place ever since we we graduated as well so we We've been a great team from day one. Yes.

SPEAKER_02: 13:34

Yes. And it's very, very important. I think as well, it's very interesting, you know, as a woman in business, but also being in business with your partner. Yes. You know, some people say that there's a saying that people say, you know, don't go into business with your partner or your friends. Yeah. But how would you say that journey has been? How did you decide that that was going to be the right choice

SPEAKER_00: 13:57

for both of you? Yes. Well, I guess it's definitely not for everyone.

UNKNOWN: 14:01

Okay.

SPEAKER_00: 14:01

I think, you know, each to your own. Some people like that, you know, to keep work and life quite separate. I think for both Ruben and myself, work is life. Yes. And, you know, life is work. So for that reason, I think it worked because, you know, sometimes obviously we do take it to a stream where, you know, we really do need to shut off from time to time. But, you know, most of the time, I think that's why we are, that's why, you know, it works because we can relate to one another, you know, if there is a hard time. Yes. at work we could actually like you know we both understand what's going on for each other and you know we would sort of make sure we look after each other in that sense as well rather than you know someone having a hard week at work and then you know for that week you know the other partner is sort of demanding you

SPEAKER_01: 14:51

know

SPEAKER_00: 14:52

tension because maybe the other partner has a different situation and a hard week at work for example and you know often that could be what

SPEAKER_02: 15:00

pulls

SPEAKER_00: 15:00

partners or you know relationships

SPEAKER_02: 15:02

apart totally yeah

SPEAKER_00: 15:03

but I think because we're on the same journey and our vision fortunately is very aligned it just really helps us go forward in life and just really understand each other as well, what we're going through every day.

SPEAKER_02: 15:18

Yes, absolutely. And I think you both do such a great job at tackling things on a very professional level. And I think it is really important because you understand each other's personalities quite well. So that also helps to make a great team. So it's very, very interesting, but so important that each person really understands each other, especially when it comes to yeah going to business and things like that now you mentioned you know you need time to shut off and things like that but as an entrepreneur how do you juggle also being a mum oh yes

SPEAKER_00: 15:54

I think um you know it's always a challenge and I've never thought that I would be considered an entrepreneur like you know um as as what it is today we've always I've always just you know want to be a dentist and and do what I do best and I think it came so So how do I juggle, you know, fast forward to today is... we, you know, it's too hard. Like, you know, you never find the perfect balance. There are times where, you know, you just, you say, okay, I'm going to set some boundaries. It's going to be, you know, from this time to this time or this day. We need to make sure the weekends is sacred and it has to be just with the kids. Yes. You know, to give them that consistency. And I think, you know, I find that as a business owner and entrepreneur that, your day-to-day, there's no routine. Anything can happen. And sometimes they do require you to be away for weeks for work and to have your weekend sacrificed as well. And I do admire certain entrepreneurs that would be able to just shut off and say, yep, these are my boundaries and I protect that first. I think for myself and it is we are so passionate about our vision and where we're going and what we want to achieve and our purpose that I find I do we do find it hard you know sometimes all weekend we'll be like oh so inspired about this thing that we're going to do and you know we'll actually block out time and just get it done that weekend and potentially not have that time with the kids but how do I juggle is you know whenever we do have time we make a point to really make sure we connect with the kids and when I say that we mean we I mean, you know, just really make sure we're present, you know, because you can be with your kids with your pickups and drop-offs and, you know, cooking and cleaning and laundry and all of that, but potentially not being present and connecting with them. How are you? How's things? Having fun, having a laugh, you know, smiling together, doing silly things together. And that's what I find is my balance, to be able to spend those quality times whenever we get the time is what makes it worthwhile. It makes it all worthwhile to pursue both the career and the family at the same time.

SPEAKER_02: 18:20

100%. And I think that your kids would also probably think to themselves, wow, my parents are so passionate. They're so motivated. And it really instills that into your kids as well. And I think that's one of the things with both my parents. They both worked full time as I was growing up as well. But I think now looking back on it I really really thank them for that and I look I admire and I look up to it and I think that it is really important and you know being a mother in itself is probably so so tricky and it's a whole separate job in itself but you know being an entrepreneur at the same time is just incredible so huge

SPEAKER_00: 18:59

pat on the back for you thank you well it's good to know that you know it's turned out positive for you because I've actually personally had conversations with both Ryan and Alex about how they mentioned, you know, just in passing a few times when we're talking that how they do not want to be, they don't want to own their own business in the future. And we're like, oh, why is that? Like, you know, he said, like, if you're something really passionate about, you feel you have something to give, why wouldn't you want to create something and give that? And they go like, oh, because being a boss, as they call it, because as a kid, that's what they call it, is too hard. I'm like, why would you say that? It's like, oh, because you just don't have time, you're just too busy.

SPEAKER_02: 19:40

It's something that you enjoy

SPEAKER_00: 19:43

though. And I'm like, oh, when you say that, what do you mean? It's like, oh, you know, like daddy and mummy never have time for us. And then it's like, oh, you know, you don't come to school and do the, you know, reading for us like the other mums and dads do. I used to say that. We don't always see you at pick up and things like that. So sometimes when they say things like that, it truly do break our hearts. But at the same time, I think, you know, it is also important that it's not for, you know, I guess– Everyone has a different view on this. Some people find that, you know, yes, it's so important for parents to just be, you know, like when their kids are growing up to just always be there, always be present and, you know, do what's right for the kids. And that's what fulfills them as humans, as parents. And for myself, I find that if I do that, while it may be what the kids may want, but I might not be happy internally because I don't feel like I'm fulfilling my purpose and my dreams and what I do want to do for myself and and for for dental critique so for that reason you know it is it is then just us needing to explain to them why we do what we do and how we do enjoy work and it works not you know a part of our life as well um and you know and hopefully one day they understand

SPEAKER_02: 21:01

they will I'm sure they will and you know highlighting that passion and drive I think is really really important and significant but you know they may change going back to the brand and how Dental Boutique has evolved obviously it has been extremely successful and over the past 11 years now maybe you don't you didn't see it becoming what it is today but what was that original vision and how has that evolved

SPEAKER_00: 21:31

I think what was the original vision has always just been that hey there's a better way of doing things this is how we think we could do. Everyone's doing it this certain way. And we wanted to create something where it's an experience for the patient and they come in. They're not just told, hey, on textbook, this is your condition. This is what you need to do. Like we understand there's a human aspect behind dentistry and what people are seeking the treatment for. So being able to connect with them and understand why they're here and also understanding that, okay, there's a lot of fear behind this as well, right? For them to even pick up the call to come in for a consultation, for them to sit in front of the dentist and being vulnerable to explain hey you know I'm not vain but this is a problem that's been affecting me for a while or for them to feel embarrassed that hey I may not have been flossing or looking after my teeth or that you know my back is horrible and I'm about to lose my teeth and I don't want to be told why didn't you brush it you know like just I think as dentists we're taught about the signs of things a lot but we don't really get taught in dentistry that emotional side of things aspect of things about hey a patient is a human and there's a lot of emotions involved with the human being and about the our why's as well because we might be like okay well I've got this problem this is how to fix it but for the patient there's like a why I've come in and that's why so many people avoid going to the dentist still and or you know have anxiety coming to the dentist just even the fear of being judged or fear of you know how much is it going to cost and the uncertainty of what's going to happen what is the procedure involved it's just so much unknown and I think as dentists it's so important that you know we all understand that humour aspect and being able to understand the patient and when you do understand the patient that's when you can provide a very customised plan for the patient to tackle exactly what they need let them feel in control on okay well these are the conditions explain to them you're the educator of explaining well you know without judgment these are the conditions and these are the options you can take give them hope of where it can be, where their dream smile could look like.

SPEAKER_02: 23:48

Yes. And options as well, I think is very, very useful. And it puts people at ease as well. And there are so many different avenues that you can go down and that the dentist will guide you and our dentists do a really good job at doing that as well. And then I guess, you know, relating that content as well with a lot of what we do at Dental Boutique, you know, marketing is a really big aspect of what we do. So being able to create relatable content that is going to, you know, relate to potential patients and make them feel at ease. And yeah, I guess highlighting that relatability is really, really important and really helpful. What would you say has been a really key importance to growing the business and what has been a key, well, I guess not a key challenge, but what has been a huge challenge?

SPEAKER_00: 24:38

What's interesting is that marketing is a big part of, is seen as a big part of what we do, but I think everything is a big part of what we do. Correct. As we first started, marketing, in fact, didn't start until around five, fifth, for five, fifth or sixth year into the business. So first year, when we first started, you know, Ruben and I literally had this vision, okay, you know, this is what we want to create. So we opened Dental Boutique 11 years ago. Ruben had to work somewhere else so that he could continue paying the loans and funding the business because we had to take up a loan to obviously set the clinic up. And it wasn't a big clinic like what we have today. It was a small boutique, one single donated dental chair practice so we actually had to get the chair donated from a friend and we just jazz it up make sure it's working properly and and that was how we started 11 years ago so obviously the vision wasn't was very different it was to really provide the best dentistry experience for every patient walks through our door I think the vision has not changed from what it is today and until today you know if we have one unhappy patient walking out the door Ruben and I still you know like you know loose sleep over it it is still something where what have we done what has what is what has happened you know what have we can done better and we always think about how we can improve back on the the journey right like 11 years ago from starting from a single dental chair every year marketing has never been where it was you know we didn't have any funds for marketing the only marketing we did was we walked down to our neighbours and say hello we're open like you know come and visit us and so you know we would go door to door knocking to basically do that. And that was our very first form of marketing. Word of mouth was a huge part of the very beginning. And that was really our only form of marketing at that time. And so we grew from first year, we had one chair. Second year, we had two chair. Third year, we had three. Fourth year, we had four. So it was one chair per year. And it was mainly just due to word of mouth. And as we grew into four years, we realised it hit a tipping point where there was actually a lot of people that really wanted to come and see us. And I think that was at around the same time when Instagram started as well. Yes. So a lot of word of mouth became an Instagram word of mouth. So patients that were coming in, they were posting about their experience and they were posting about, you know, their journey of how happy they are and their before and afters. So at that time, you know, we just posted so many before and afters that people just go, wow, like, you know, didn't know this was all possible. So that became like the word of mouth. Instagram became the word of mouth. And that was when we started exploring, doing a little bit more with marketing. And that went from, you know, four chairs to we had to move to a different location across the road to service to be able to help more patients. And so we grew from four to eight, eight to 16, 16 to 20. The expansion, and we always thought we wanted to only keep it in one clinic because Ruben and I are here. We're able to overlook everything. You know, while we're an amazing team, we are a be able to be close to all our team members that are like family to us and that was always been the vision like people could travel and come to us because we had patients from you know interstate Sydney, Brisbane, Adelaide you know and people from even international you know we have people from Singapore from US from London that would come in and actually seek our services so at that time we're like yeah we're just going to be with that one location we'll just be this big location and that's all that's always has always been the vision. until COVID hit. And I think when COVID hit, we realised, and being in Melbourne as well, I think we had one of the longest lockdowns in the world. And from that, dentistry was allowed to be performed only for emergency. Our business is based on cosmetic dentistry. So we couldn't do a lot. It was 90% of the time we were just not able to do anything. So at that time, Ruben and I thought, well, we need to do something. We need to, what can we do? And we started doing virtual consultations and all these patients that, you know, wanted treatment that we could then line them up straight after the lockdown. But also we had a lot of patients that were stuck interstate. So at that time we went, what do we do? How are we going to help service this patient who have started their journey and they're in temporaries or they're, you know, doing like, you know, they're just halfway through treatment. We thought we'll connect with some friends and colleagues that we know of that are great people in interstate and from those interactions we decided, hey, why don't we go to them? Why don't we set up a dental clinic in Sydney, in Brisbane, in Adelaide, and all the places that our patients are? And during COVID, that's exactly what we did. So we decided that we even did virtual inspections because some of the clinics, including Sydney, we had never been, never seen. Yeah, that would have been a

SPEAKER_02: 29:51

very, very tricky

SPEAKER_00: 29:52

avenue to go down. Yeah, well, it was interesting times. And I think thinking back, we were grateful for that because if it wasn't for that, we wouldn't have... have gone and tried to expand into the other states as well. We didn't have thought that it was possible.

SPEAKER_02: 30:09

COVID was such a awful time and a really a big time where a lot of businesses struggled and a lot of business owners really struggled and tried to think of ways or how can I pivot my business? But, you know, you were able to overcome that and really pivot the business. And yeah, it's very, very inspiring. And I think I think a lot of business owners, you know, could relate to that as well. And there's a lot of people out there that probably experience the same challenges as you did and Ruben as well. We're very lucky. Yeah, very lucky. And so what are you most excited for? What are you looking forward to about the future of DB? You know, you've expanded, you're continuing to expand. What excites you? What

SPEAKER_00: 30:53

excites us, I mean, is really how much more we can achieve because we're really about changing the landscape of

UNKNOWN: 31:02

Thank you.

SPEAKER_00: 31:03

cosmetic dentistry and how to really bring it to the next level to create this high, amazing standard that is different and that will pull the industry up as well as a whole in terms of what we could provide for our patients. So we've been working on a lot of innovation behind the scenes of how else can we make that patient experience even better? How can we make the dentistry even more predictable for patients and for the quality outcome as well for long lasting but also beautiful results so how can we inspire even more people to understand hey cosmetic dentistry is for anyone that just wants even an improvement in your smile there's so much more possibility and there's a lot of exciting projects upcoming that we are about to reveal and yeah I think we never thought I guess like I said from day one the vision's always been the same it's about being obsessed with our patients really serving and how can we add the best, most value to the experience. And it hasn't changed. So what we do now is we do it more at scale. So we have amazing, all our amazing clinicians are all, I guess, people that are similar to Ruben and my values. We all believe in the same thing. So together we are so much stronger because we can impact so many more lives. So to date we've treated over around 60,000 patients now. And that's a big volume that if Ruben and I have never expanded, we wouldn't have touched so many patients. Together with our amazing team of over 400 team members over at Dental Boutique, everyone plays such a different and unique role in dentistry that we are able to touch so many patients and really create this amazing experience at every touch point.

SPEAKER_02: 32:55

As a patient, every touch point was so amazing. And whether it be the first person that you you see at front office or the first person that you ring through to book your appointment with going moving forward to you know even once you see the dentist once you see their assistant how comfortable they make you feel and then you know you might go on to our Instagram or our socials wherever you follow us on and that kind of stuff really relates to you and I think that's very very helpful when you're making a decision about what you want to go ahead with and as a patient especially with cosmetic dentistry, because at the end of the day, it is also about your health. It is. So to conclude, recently you did with the Business Entrepreneur Award, but you have won it four years in a row with Dr. Ruben, but this year was on your own. Yes. That's absolutely amazing and such a huge accomplishment. What would be something that you would tell your younger self?

UNKNOWN: 34:00

Yeah.

SPEAKER_00: 34:01

Well, just to clarify the reason why Ruben isn't in this year is because he's over 40. So he's no longer considered a young entrepreneur. But yes, we're very, very grateful and privileged that, you know, we were recognised as a Melbourne Young Entrepreneur of the Year for four years in a row. And I think Australian Entrepreneur for, I believe it's four years as well. What I would tell my younger self would be that, you know, like I think... It's so hard, so many things. But one, what would I tell my younger self would be to... Remember to stop and smell the roses. Yes. To remember to stop and breathe and to celebrate. I think sometimes we just go, go, go and we just forget how much we've achieved and how amazing, how great. We're always feeling grateful for our team and our family and for all the amazing things that happen around us. But we just never really celebrate as well and say, hey, we've done well. There are still challenges as we try to navigate to our bigger vision and there will always be challenges in every stage of life in our business. But to actually stop and remember and celebrate each moment. I think that's something that I would definitely tell my younger self that I'm still trying to remind myself now to keep doing.

SPEAKER_02: 35:34

No, definitely do an amazing job. Well, it was so, so lovely to have you on. Thank you. Very excited for this episode to come out. No problem at all. I'm sure we'll see you on again soon. But for now, thank you so much. Thank you for everything. No problem. All right. Bye, everyone.

UNKNOWN: 35:51

Bye.

SPEAKER_02: 35:54

Thanks so much for listening. If you want to keep up to date with The Smile Effect, give us a follow and why not leave us a review? If you also want to keep up to date with the behind the scenes of the podcast, follow us on our socials on both TikTok and Instagram, The Smile Effect with one E. See you next time.