#26 AI, Automation & Profit: The Future of Agency Growth with Marcel Petitpas

Your agency isn’t a cash machine… YET.

Most agencies leak money without even realizing it. You think you’re crushing it, but your margins are shrinking, your team’s overworked, and profits aren’t scaling with revenue.

💡 Enter Marcel Petitpas—head coach at SaaS Academy and co-founder of Parakeeto—who’s breaking down the exact metrics and systems that separate struggling agencies from scalable, high-profit businesses.

🔥 Here’s what you’ll learn:
✅ The 3 key metrics you MUST track to keep your agency profitable
✅ Why most agencies suffocate under bad financial tracking (and how to fix it)
✅ How AI & automation are changing the game for service-based businesses
✅ The secret to process-driven growth that removes YOU from daily chaos

If you’re scaling without a profitability plan, you’re setting yourself up for burnout. Fix your numbers, optimize your systems, and build an agency that runs like a machine.

🎧 Listen now and level up your agency game!

Follow Marcel & Parakeeto:
Free Toolkit: https://parakeeto.com/toolkit/?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=Patric+Shannon
Foundation Course: https://course.parakeeto.com/?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=Patric+Shannon
Marcel's LinkedIn - Marcel Petitpas | LinkedIn

Timestamps:

00:00 → Coming up!
01:35 → Who Is Marcel? (And Why You Should Listen)
02:26 → How Marcel Scaled His Business & What He Learned
05:55 → The Biggest Business Lessons From Dan Martell
10:05 → Why Less Is More: The Power of Focus & Simplicity
14:13 → How Parakeeto Was Built to Solve Your Profitability Problems
17:46 → Why Most Agencies Struggle to Stay Profitable (Hard Truths)
22:29 → The Foundational Financial Systems Every Agency Needs
27:50 → Your Key to Profitability: Understanding Delivery Margin
28:34 → Where Your Money Actually Goes
29:18 → Why Delivery Margin Is the #1 Metric You Should Obsess Over
30:24 → The Biggest Profit-Killers Agencies Keep Repeating
32:14 → How to Calculate Your Delivery Margin (Step-by-Step)
33:49 → How to Optimize Your Business Model for Higher Profits
40:43 → 3 Smart Ways to Cut Costs Without Sacrificing Quality
46:09 → AI’s Role in the Future of Agencies (Adapt or Get Left Behind)
49:17 → The Future of Agencies: What’s Changing & How to Adapt
52:36 → Final Thoughts & Where to Connect with Marcel

Check out Marcel's Blog: 8 Vital Agency Metrics & KPIs to Improve Profitability https://parakeeto.com/blog/agency-metrics/