#29 From Freelancer to 7-Figure Coach: Steve Guberman’s Agency Playbook

"If you're still doing $10/hr tasks as an agency owner… you're robbing your business blind."

In this episode of The Million Dollar Agency, Patric sits down with longtime agency veteran and coach Steve Guberman, who’s helped hundreds of founders escape the hamster wheel and scale with intention.

🔍 We break down the real cost of doing it all, how to delegate without losing control, and the exact 6P Framework Steve uses to turn overwhelmed freelancers into process-driven CEOs.

💡 You’ll learn:

Why niching down doesn’t limit you — it prints money

How to build systems BEFORE hiring (and why it matters)

What separates stuck solopreneurs from high-profit agency owners

Why personal balance is a non-negotiable in scaling

Whether you’re scaling your first agency or preparing for your next level — this is the playbook.


Timestamps:
00:00 – Why Most Agency Owners Burn Out (Coming up)
01:31 – From Freelancer to Scalable Agency Coach
03:22 – What Happened at SEO Spring Training
06:12 – The Brutal Truth About SEO in 2025
11:00 – You’re Still Doing $10/Hour Tasks?!
17:45 – Delegation ≠ Losing Control
23:10 – The Power of Saying No (Niching Down)
29:21 – Build Systems Before You Scale
34:08 – Pick a Niche That Pays You Back
37:19 – Want Clients to Chase You? Do This
41:42 – The 6P Framework That Fixes Everything
47:00 – The “P” Nobody Talks About: Personal Balance
52:19 – Planning Like a CEO, Not an Employee
56:19 – Real Talk: What Comes Next
59:30 – Final Advice for Agency Owners Scaling Up