Fueling Montana's Spirit: Inside the World of Guy Olson, The Fuel Guy

In this episode of the Montana Podcast, we dive deep into the world of fuel and the unique journey of Guy Olson, founder of Performance Fuel Specialists and affectionately known as "The Fuel Guy." Born and raised in Montana, Guy's passion for fuel additives and engine efficiency has led him to become a renowned expert in the industry. He shares insights on how he started in the fuel business, the science behind his product line, and the importance of keeping engines clean for optimal performance.

Key Topics Discussed:

• The Origins of the Fuel Guy: Guy's journey from a shy, small-town Montana kid working at a gas station to an industry expert who’s been writing for RPM, Overdrive Magazine, and more. His early experiences inspired him to pursue a business that would keep him rooted in Montana.
• What Makes Performance Fuel Specialists Unique: Guy explains the science and philosophy behind his fuel additives, which are designed to continuously clean and lubricate engines rather than the one-shot treatments typical in the industry. His products are a complete solution, offering continuous protection against wear, deposits, and water buildup.
• Why Continuous Cleaning Matters: Unlike traditional additives that require periodic use, Performance Fuel Specialists' products maintain fuel system cleanliness all the time, ensuring better fuel economy and engine efficiency. Guy shares the benefits of regular maintenance and the hazards of letting contaminants accumulate.
• Educating the Consumer: Guy’s mission is to educate drivers, fleet managers, and diesel enthusiasts on the right way to maintain fuel systems. He shares his insights on blending, anti-gels, and the common misconceptions around fuel additives.
• Supporting Local Manufacturing: Guy emphasizes the importance of supporting local Montana businesses. Performance Fuel Specialists formulates, bottles, and packages all products locally, helping to keep Montana's economy strong.
• Navigating Changes in Fuel Technology: As renewable diesel and other innovations emerge, Guy discusses how his products are evolving to meet these new standards. His fuel additives are compatible with current and upcoming fuel types, ensuring his clients stay ahead of industry changes.

Highlights from the Interview:

• Fuel and Family: Guy’s deep connection to Montana and how family shaped his business ethos.
• Efficiency and Economy: Why keeping fuel systems continuously clean provides the best return on inv

Robert Delude – The Podcast Dude

Robert Delude is a podcasting powerhouse, serial entrepreneur, and marketing strategist who helps service providers leverage podcasts to grow their brand, generate leads, and establish authority. With over six years in the industry, Robert has spoken at Podfest, booked high-profile guests like Evan Carmichael, Albert Preciado, Alonzo Williams (N.W.A Started in his basement) Drew Manning, Sean Kelly, Ryan Magin, Pace Morby & More. and built a thriving business helping professionals turn conversations into conversions.

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