Annerie Vreugdenhil, Chief Commercial Officer at ABN AMRO

Can a centuries-old bank still be a leader in innovation? At ABN AMRO, the answer is a clear yes, and Annerie Vreugdenhil is helping make it happen.

In this episode of The Bank Tellers, hosted by Money20/20 Head of Content, Sheryl Chen, Annerie shares how the bank is embracing the needs of the next generation through BUUT, a new banking platform built for Gen Z and their parents. With an Instagram-style interface, scrollable content, and teachable financial moments disguised as memes and short videos, BUUT is reframing financial literacy in a way younger users will actually engage with. 

But the innovation doesn’t stop there. We also dive into: 

-How ABN AMRO is training AI tools to support both clients and agents 
-Why digital adoption is harder for older generations, and how the bank is meeting them where they are 
-What it means to be a “universal bank” that truly serves everyone, from a 13-year-old to a client in early-stage dementia 
-And how trust, timing, and tech come together to create hyper-personalized banking at scale 

This is what it looks like when a legacy bank goes boldly into the future. 

ABN AMRO: https://www.abnamro.com/en/home
Follow Annerie: https://www.linkedin.com/in/annerie-vreugdenhil-625a634/

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