The Course Mentors Podcast
Hey there, future course creator!
Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!
Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.
No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.
Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income stream, or just want to trade demanding clients for students who think you're the bee's knees - we've got your back.
Think of us as your personal cheerleading squad, but instead of pom-poms, we're armed with proven strategies and a healthy dose of "you've got this!" energy. We're here to give you the straight-up truth (with a side of fun) to help you crush your goals and create that freedom-filled life you've been daydreaming about.
So, ready to turn your expertise into course gold? Tune in to The Course Mentors Podcast. And hey, once you're done implementing our awesome advice, swing by Instagram @thecoursementors and show us what you've created. We can't wait to celebrate your wins!
Let's make some course magic together, shall we? 🎉
The Course Mentors Podcast
How to Get New Students This Month: 3 Proven Strategies That Actually Work
Sick of complicated funnels and fancy marketing strategies that take forever to implement? This episode is your fast-track to getting more students THIS month! 🚀
Join Odette & Aimee as they break down three simple, ethical, and ACTIONABLE strategies you can use right now to boost your course sales.
In This Episode You'll Learn:
1. The "one question" email technique that starts sales conversations naturally
2. How to create irresistible "this month only" bonuses that overcome objections
3. The trust-building strategy that turns fence-sitters into buyers
4. Why conversations beat complicated marketing every time
✨ "The person who has the conversation makes the sale"
✨ "People don't need more information - they need transformation"
✨ "Trust and results beat discounts every time"
This Episode is For You If:
* You want more students in your course NOW
* You're tired of complicated marketing strategies
* You want authentic ways to increase sales
* You're ready for real conversations that convert
BONUS: These strategies are perfect for competitive niches - because they focus on what really matters: genuine connection and proven results!
🎧 Ready to get more students this month? Hit play now!
Want to create your own 6-figure course? Apply to join Online Course School https://thecoursementors.com/application
Got questions or want more free content? Follow us at https://www.instagram.com/thecoursementors/
Catch us every Wednesday for your weekly dose of course creation wisdom. Got questions or loving the show? Let us know on IG @thecoursementors. For more on our courses and mentorship, check out Online Course School's website https://thecoursementors.com/application.
Welcome to the Course Mentors podcast, where we talk about everything online course success.
Speaker 2:I'm Amy Hill and.
Speaker 1:I'm Odette Eade.
Speaker 2:We're the Course Mentors, and today we're talking about how you can get more new students into your online course. This month. This is going to be a really short episode, I think.
Speaker 1:I think we haven't recorded it yet.
Speaker 2:You know, Dan and I we like to talk, but we're going to be sharing three really quick, actionable, practical strategies that you can implement straight away this month. Make more sales. Bob's your uncle.
Speaker 1:Three strategies. I think we just get straight into it. I think we get right into it.
Speaker 2:We're not even going to talk about how our week was. It was good, it was good, thanks.
Speaker 1:Obviously, inside the Online Course School, we take people through how to get repeat sales every single month with action-based compounding efforts. These strategies that we're about to talk about are for when you want to boost your sales, drive extra revenue, and you can do it this month.
Speaker 2:Yeah, these aren't like strategies we want you to be using. You know, every single month, all the time. Let's get into it. Okay, strategy number is it uno?
Speaker 2:no one what's it in french? I don't like that at all. Anyway, strategy number one, let's get into it. What is the most simple question that you can ask about your online course, for example hey, do you want to learn Japanese? That's mine, because I don't know if you know this, but I speak Japanese. What would yours be, deb? Hey, do you want to go into? So great, awesome, nice and simple, really easy, as few words as possible, and I want you to send that out as a campaign email to your email list this month. I'm going to send it out nice and blank. Just a couple of words, just a sentence or two, nothing crazy, directly addressed. Hey, like if Det was on my email list, she would get an email that says hey, det, do you still want to learn how to speak Japanese? What would I get from you?
Speaker 1:I'd say, hey, amy, are you still looking at learning sewing Perfect?
Speaker 2:That's it, nice and succ, succinct. The reason we want to do this is because we want to get responses that are easy. Okay, because that is a very easy question to respond to. It's not hard, it's not stressuous at stressuous stressuous, my favorite word from ever, and stressful and strenuous. Anyway, it's not difficult, right like it's easy to respond to it's. Yeah, I am. Yeah, three letters why? Yes? Yeah, I'm glad you asked. Yeah, I've been thinking about that, nah, not interested.
Speaker 2:Soza, totally fine. The reason we want you to do this is because when you have an audience and an email list right, it can be really hard to re-engage your email list. It can be really hard to re-engage people who've been following you for a while. Asking this question is going to get some very base level responses. Yeah, I am great awesome.
Speaker 1:What have you just done? You've just started a conversation ding, ding, ding, ding ding.
Speaker 2:Yep as a human being too.
Speaker 2:It's reaching out one person to the other with a really basic question, and it says way more about how much you care about them achieving that goal than 1,000 word email about all of the inclusions of your course absolutely, because when I get an email and my inbox, I mean, if you're anything like me, I don't know, I must subscribe to stuff in my sleep, like because I am subscribed to so many people, but I wake up in the morning with like a hundred ads in my inbox. It's like ads and ads and people promoting stuff, and then next greatest discount and this, that and the other thing. But if I see an email in my inbox it says, hey, do you still want to learn how to sew from debt? Love debt? I say, hey, debt, actually I do, because I do.
Speaker 2:Right, that's a. That's an actual conversation. You're reaching out to someone and emailing them directly. That is going to start the easiest conversation that you can start with someone on your list or in your following and from there you can then have a very real human interaction, believe it or not, with that person. Look, I've got this sewing course going on at the moment. I'd love to get you on a call to talk about it, or I would love to offer you 30% off this month, or I'd love to offer you a free place if you refer a friend, or whatever. Yeah, whatever.
Speaker 1:Whatever, then your offer is to them is secondary. You know you can get them in by.
Speaker 2:you know enticing them a little, but the important part is starting that damn conversation and you can say great, how long have you been looking to learn to sew? Why do you want to learn to sew? Start a damn conversation and give a shit about them. Care about them, care about why they want to learn, care about what they're doing and why they're doing it, and have that human conversation with them and I guarantee you that will stand out. That five-minute conversation that takes you two, three, four minutes to have that conversation is so much more impactful than the best, most prettiest, beautiful designed email with a discount in it that you can send ever, ever. People, now more than ever, want to have honest conversations with people. They don't want a direct selling advertisement in their inbox. I sure as shit don't, and I can guarantee you that it's going to make so much more of a difference.
Speaker 1:Absolutely, Especially if you have other people in the same industry as you trying to get that sale. The person who they can just connect with and have a chat with, and the person who just says, hey, are you still interested? Are you a you know human being with desires and interests and with stuff going on, that's the person who will likely say, yeah, you reach out, remind them that you're there and that you care, and reiterate that you're a real person teaching real things. People like will really respect that, as opposed to what they're always used to seeing, which is. These are all the reasons why you should buy from me.
Speaker 2:Totally, totally Again. As far as strategies go, is it the most earth shattering strategy in the entire world? No, we're telling you to talk to people like they're human beings and give a shit about their problems, because conversations equal conversions Every single time.
Speaker 1:And also we know that you care about them. You know the people who we work with. They really want to help people. It's just convincing them that come on like, take action, let's get it done, you know, as if you can do that it's. It's so fulfilling. Also, even if they hit you back with no, like, no, I'm not interested in sewing right now, because I just started a new job, or I I wish I could, but I just can't quite afford it right now. My rent just went up. That's great, that's an awesome, that's gold mine information.
Speaker 1:Because you just opened a conversation with them. You can then put your sales hat on and say, okay, they are unable to afford it. Let's hit them back with a 30% discount or they don't have time right now. Okay, write them down. Write their name down in your notes app. Email them. Write them down. Write their name down in your notes app. Email them again and say, hey, how's, how's that new job you started? How's it going? Because, if it's, if you're settled, let's get this done. I know you're interested in learning Japanese or sewing amazing. So just because they say not right now that's.
Speaker 1:That's just as good as I am, you know, because it's a conversation starter so, okay, amazing, hot.
Speaker 2:I want you to try that this month. The next thing I want you to try this month, the second strategy I want you to try is adding a this month only bonus to your current intake. And here's the kicker, this is the most important part. That cannot just be any bonus that you feel like or any bonus that's convenient to you. No, this bonus has to be directly combating the most common sales objections that you get, and if you do strategy one, well, this is something that you can run the following month, but especially if you've had a little bit of time in the game and you know what your common objections are. For me, in Japanese, most people say that they want to do it, but they're doing something else right now, like they're already at school and they can't take on another big project in their life right now. What would yours be, deb?
Speaker 1:For me, a big one is like the investment, not just in the course, but like the investment in like fabrics and sewing machine or, yeah, like the other costs that they might have to do with it. So mine's probably like more like a money thing and actually pretty much spoiler have to do with it. Uh, so mine's probably like more like a money thing and actually pretty much spoiler. It's going to be something to do with time, money, accountability. Maybe they don't believe in themselves so they need that accountability to get somebody pushing them to do the right thing. Yeah, it's always one of those three. One of those three, it's pretty much. It's pretty much just human nature time, money, an effort of variation of one of those things.
Speaker 2:But, um, what I want you to do with this strategy, right, is I want you to listen to your most common sales objections. Ask people and this is uncomfortable for sure, but you need to message people and say, hey, I saw you applied last month, or I saw that you inquired about my course, or I saw that you reached out in the past. Is there a reason why you didn't take me up on it? No worries what the answer is, you know what I mean. Like no pressure, just tell me the truth. Like, know what? It's all good, it's all gravy, it's everything's awesome. Listen to what they say and write it down.
Speaker 1:Yeah, it's uncomfortable as heck, but do it, trust me and also you'll be rewarded for this, because somebody will say, oh yeah, I meant to sign up this month and you'll get a sale.
Speaker 2:Yeah, of course, uh actually 100 people really value the fact that you give a shit about that. You reached out, that you reached out and you care about it most people are just meaning to do it.
Speaker 1:It's the other thing, like there's a big percentage of people sitting in your followers, your dms from a few months ago, that are just meaning to buy a course and if, if you say I remember this thing that you wanted to do, yeah, they'll say oh yeah, cool.
Speaker 2:So what I want you to do is I want you to design a new bonus that is in direct combat of your most common objection. So if it's money, I want you to do something that is going to add extra value or help people in some way be able to afford your program. Does that mean discounting? Not always. If it's due with effort, I want you to think of a solution that would directly combat the amount of effort that they need to implement. If it's accountability, I want you to come up with something that would directly combat that. Let's go through some really, really, really quick examples For me.
Speaker 2:A lot of people, when they come to do the Japanese program, they say I really want to do it, but I've tried so many things in the past and I don't know if this is going to keep me accountable for the entire three months. So every year I run one special round of Japanese in 12 and it's called the Japanese in 12 challenge and the challenge has points prizes for completion and you win flights to Japan. There's a leaderboard. It's a bit crazy, but it's so cool. Actually. It's really fun.
Speaker 2:It's like the best part of my year, um, but I obviously that's a big scale project and I do that once a year. But if I wanted to do that on a smaller scale, we could implement something like trackers or progress trackers to help people have that extra accountability. We could add extra group sessions to the roster for two months. We could something that would add that extra accountability and get people to be handheld a little bit more. Um, not always doesn't always have to be one-to-ones, doesn't always have to be you know, you don't have to go like the 100th mile for them.
Speaker 2:Yeah, it's just like something a little extra to say hey look, I've, I'm here with you, you got this yeah, if it's something to do with time, like they don't have the time right now, add a little bit of extra um, what's it called um access. If it's something to do with time, add a little bit of extra access to your course. Say great, you can have a bonus of six months access to the program if you join this month. If it's something to or if it's, you know, if it's something to do with like you say, like I do, you know coaching, I do some sort of like teaching, you could say, and people say I don't have enough time, say great, I'm going to give you this brand new masterclass that I've just filmed. If you sign up this month, you can have this masterclass that I've filmed on how to manage your time better, on how to do better time management in your business.
Speaker 2:If it's something to do with money, it doesn't always have to be a discount. It can be extra payment plans. You can enroll out extra payment plans. It can be adding additional value. Hey, instead of I'm going to double the access period and I'm going to double the amount of support. Instantly doubles the value of your program without having to touch the number.
Speaker 1:This month only get all this extra cool stuff.
Speaker 2:These are a bunch of examples, right, but what I want you to do is I want you to go and research, go and figure out what it is that's your most common sales objective, if you don't already know. Create a very limited time bonus this month in direct combat to that sales objective and offer it to people this month. That's definitely going to increase your sales. That is definitely going to increase your sales. That is definitely going to increase your sales because there are people right now waiting in the wings looking to purchase, wanting to purchase, but there might just be one little thing that's kind of like ticking along, that's getting them caught up, and that little thing. If you can correctly combat it this month, you will be able to convert them.
Speaker 1:All right. Strategy. Number three share a really sexy transformational review. This could be a video of someone that's taken your course, of what they've achieved in your program. Really show the really powerful results of what your course can achieve, and do it in like put some effort into it. You know, not just a review swipey or something like that, not just like a hey, I got this cool DM, but like really take a student who's been successful. You could interview them. You could make a little like info video of what they've done, some key things they've achieved. Show their face, show their course, not their course, that's us. Show what they've been able to achieve. If it was amy, maybe you could get them to speak japanese conversation or something. Yeah, absolutely.
Speaker 2:if it was, if it was me, I I could, and I have had incredible success with taking students for five minutes of their time, having a three minute conversation, you know, having some pleasantries either side, recording it, putting it on Instagram and that has always knocked myself out of the park.
Speaker 1:People love reviews, they love proof, they love success stories, not just what you've done, but also what your course directly achieves. It's just the best proof. It speaks volumes If you have people who are following you that have not quite yet committed. They haven't purchased from you, they're still sort of roaming around, thinking about it. The most common reasons are that they don't have the money or they don't have that trust in you Money. We've sort of touched on that. You know there's discounts, there's extra value, but really at the end of the day, if they can't afford it, they can't afford it.
Speaker 1:But trust you can combat, you can absolutely prove to people. Hey, yeah, obviously my transformation works. Here's this amazing student. Here's all the things that I say to you on my sales page works, but I get it. Okay, You're skeptical, that's cool. That's you. You need to read lots of reviews before you commit, that's okay. Here's your proof. Here's this person saying directly wow, this is what I got out of this, so can't really argue with that. I guess it's for those people who are a bit like argumentative Discerning, discerning, discerning.
Speaker 1:I'm one of them.
Speaker 2:Hey, I'm like I'd call myself, you know a little bit skeptical.
Speaker 1:It's why you're so good at business.
Speaker 2:It's because you are so discerning, because you are so critical of things and say this is the right way forward.
Speaker 1:I think it's a good quality in a person. It's a good type of student to have. They're probably smart. They've probably got good ideas so there you go, guys.
Speaker 2:We have three really really simple strategies. Each one can take a couple of hours to implement this month. So I can see that you so I'd love to see you giving one or all three a go. But we have three. We have one to start conversations, because conversations equal conversions. We have adding value to your program and directly combating most common sales objections that you currently get, and supercharging your trust with your followers, who I know are just hanging out ready to buy from you if you can prove that what you do works. So three really easy ways to do those three really powerful things and implement them into your business straight away. Love for you to have a go with them. Let me know how you go, let me know if you make some extra sales this month.
Speaker 1:Yeah, we're going to leave you there so you can get to work.
Speaker 2:Yep, that was a nice, quick, easy episode. See you next week, guys. See you then, bye.