Welcome to the Job Interview Experience. I'm a former executive recruiter, search firm owner, director of talent acquisition, talent acquisition leader, interview coach, and of course, your host of the job interview experience, we've talked before about the sea of Job applicants, the people who don't have your skills that are just crowding, applying for everything. And yes, the competition is fierce. People who are highly skilled. Qualified, good at what they do. Also applying for jobs. How do we stand out from them? If you're tired of not getting noticed the way you should, not landing interviews or maybe bombing them, this episode is for you. This is my game changer. The cover letter that doesn't just beg for a job. Solves a problem. It's hard work, but it's work you'll be proud of. And here's the kicker, you can stop mass applying. This works for everyone from entry level to executives, but I developed this strategy after seeing top executives, C-suite sales leaders, things like that, pitch themselves when applying and during interviews. This can change your entire career. So picture this. Rebecca is applying for a marketing gig. She doesn't send the usual, dear Sir, Madam, I'm passionate about whatever Snooze fest she digs into the company's recent social media campaign scrolls. X checks, Reddit reads, reviews. She spots a gap in their reach and how it's stalling with, say, younger audiences. So in her cover letter, which is very short, she writes a quick intro, then bam, three bullet points, target Gen Z with short form videos on TikTok. Partner with micro influencers for authenticity and test a meme driven ad to boost market share. It's short, punchy, it's about them. The hiring manager reads it and thinks this isn't an applicant. This is help Rebecca gets the interview. The cover letter isn't just read by the recruiter, it's shared with the hiring manager who wants to talk to Rebecca. That hiring manager doesn't just like the idea. She also likes the initiative of the cover letter, the. Chance to get a glimpse into what Rebecca is capable of. This isn't just anybody. This is someone who showed initiative and skill before we've even met. This isn't just for marketing, of course, this is for designers can sketch a tweak of their product. Engineers can suggest a material that cuts, costs. Teachers can pitch a remote learning tool that they've tested. Don't have experience, do research. You don't have to pretend to be something you're not. Simply say, I've researched a way to be safer on the job site. I've researched a way for interns to make a long-term impact after their time is over. Google tools, Google markets, their company's competitors find a gap. Small is fine and offer a fix. So here's how to do it. Do some deep research, skip, just go into the company's homepage, hit forums and news posts on X, Reddit, Instagram, wherever. What's bugging their customers? What's bugging them? Be smart. When you brainstorm one solid idea beats 10 vague ones. So make it actionable. And of course, this is maybe the most important part. Keep it humble. So say, here's a thought I'd love to share. No ego tact is key here. You don't want to throw the hiring manager under the bus or anyone who might be involved. You don't wanna say your ideas suck, your strategy sucks, you don't want to end up arguing with the CEO or founder or anything like that. Your letter might look like this, dear hiring manager. Dear X, YZ company team, I've developed a plan for the role I'd love to discuss. Bullet 0.1, a new market, urban millennials. Bullet 0.2, a sales tweak bundle X with Y. Bullet 0.3, an untapped niche, eco-conscious buyers in Florida and with, I'd love to expand on this with you. I look forward to sharing more information and, expanding on my plan soon. Bullet points. Pop people, read them. Keep it under a sentence. Keep it under two sentences. Each bullet points should be under two sentences. You're not solving everything, just sparking interests. This takes time, but it's a shortcut to standing out. You're not begging, you're contributing from here. This cover letter will get noticed. It'll be so short that they have to read it. This is straight to the point. This is how we write emails here. This is brilliant. This gets you the interview and there's a lot more to dig into here, but we can use this as a foundation for what you discussed during your interview. So your cover letter has set you up to have a whole lot to talk about and contribute during your interview. This is my system for presenting yourself as a solution, not a job applicant, someone who has exactly what the company needs. You are there to help start thinking about this. Implement it now, if you're not applying, if you're in the interview process, the sooner you implement this, the better. This is even more powerful when you're in the room, when you're on the phone, when you're on a call with a hiring manager, with a company owner, and this is where it makes the biggest difference when you can talk to them as if you're a consultant. But in the meantime, you can use this to get that interview if need be, or close the deal if you're already talking to a company. Thanks for listening to the job interview experience.