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Ep.458 The RevOps Revolution: Why MQLs Alone Are Costing Your Business Money

Rosha Entezari Season 2 Episode 198

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0:00 | 1:25

Stop measuring your marketing by the size of your database. A lead is a cost until it becomes a customer. 

Today, we break down why the shift to RevOps (Revenue Operations) is the only way to ensure your marketing team and sales team are finally playing for the same side.

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