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Ep.487 Why Spelling Jessica with a 'G' is the Greatest Marketing Hack in Modern History

Rosha Entezari Season 2 Episode 227

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Stop obsessing over a flawless, robotic customer journey. 

Starbucks built a marketing empire by deliberately misspelling names to create shareable friction. 

Inject a customized, human imperfection into your onboarding process today and give your clients a psychological reason to talk about your brand publicly.

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