Good Morning, Money!

Ep.488 Surviving a Serial Killer: How Tylenol Turned a Deadly Crime into an Unassailable Business Moat

Rosha Entezari Season 2 Episode 228

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 1:42

When a crisis strikes, the natural corporate instinct is to minimize liability and hide behind PR. Do the exact opposite

The 1982 Tylenol crisis proved that voluntarily taking a massive financial hit to protect your customers is the ultimate strategy for brand survival. 

Stop defending operational mistakes and start radically over-correcting them to buy an unassailable layer of lifetime trust that no competitor can touch.

Send us Fan Mail