Good Morning, Money!
Start your day with a sip of success, a quick, actionable tip to boost your financial knowledge and set yourself up for success. Hosted by Rosha from Roshed Coaching, with nearly two decades of experience in finance, an MBA in marketing, and certification as a business coach and consultant, each one-minute episode delivers bite-sized insights on money management, finance, marketing strategies, and mindset development.
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Good Morning, Money!
Ep.488 Surviving a Serial Killer: How Tylenol Turned a Deadly Crime into an Unassailable Business Moat
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When a crisis strikes, the natural corporate instinct is to minimize liability and hide behind PR. Do the exact opposite.
The 1982 Tylenol crisis proved that voluntarily taking a massive financial hit to protect your customers is the ultimate strategy for brand survival.
Stop defending operational mistakes and start radically over-correcting them to buy an unassailable layer of lifetime trust that no competitor can touch.