Good Morning, Money!
Start your day with a sip of success, a quick, actionable tip to boost your financial knowledge and set yourself up for success. Hosted by Rosha from Roshed Coaching, with nearly two decades of experience in finance, an MBA in marketing, and certification as a business coach and consultant, each one-minute episode delivers bite-sized insights on money management, finance, marketing strategies, and mindset development.
Perfect for enhancing your financial literacy, growing your business, and cultivating a positive mindset. Tune in every morning for your daily dose of growth, inspiration, and smart money tips.
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Good Morning, Money!
Ep.491 Selling Addiction as a Human Right: The Lethal Masterclass in Turning a Deadly Habit into a Mandatory Status Symbol
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PR pioneer Edward Bernays did not double the tobacco market in 1929 by listing product features; he engineered a mass psychological movement by branding cigarettes as Torches of Freedom.
If you are trying to sell your market using logical arguments and data sheets, you are completely misunderstanding consumer behavior.
Sophisticated buyers do not purchase what your offer does, they purchase the social rebellion and core philosophical identity it represents.
Stop selling commercial logic and start positioning your brand as the ultimate vehicle for your client's desired identity.
