Good Morning, Money!
Start your day with a sip of success, a quick, actionable tip to boost your financial knowledge and set yourself up for success. Hosted by Rosha from Roshed Coaching, with nearly two decades of experience in finance, an MBA in marketing, and certification as a business coach and consultant, each one-minute episode delivers bite-sized insights on money management, finance, marketing strategies, and mindset development.
Perfect for enhancing your financial literacy, growing your business, and cultivating a positive mindset. Tune in every morning for your daily dose of growth, inspiration, and smart money tips.
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Good Morning, Money!
Ep.530 Rihanna Found the Customers the Beauty Giants Forgot
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Breaking into a crowded market does not always mean beating the biggest competitors at their own game. Sometimes the real opportunity is sitting in the customers they have overlooked. When Rihanna launched Fenty Beauty in 2017, the brand debuted with 40 foundation shades designed to serve a far broader range of skin tones than many established beauty brands were offering. The response was enormous, with Fenty reportedly generating $100 million in sales within its first 40 days. In today’s episode, we break down why the smartest growth strategy may not be fighting harder for the same customers, but finding the frustrated audience your industry has failed to serve.
