Good Morning, Money!
Start your day with a sip of success, a quick, actionable tip to boost your financial knowledge and set yourself up for success. Hosted by Rosha from Roshed Coaching, with nearly two decades of experience in finance, an MBA in marketing, and certification as a business coach and consultant, each one-minute episode delivers bite-sized insights on money management, finance, marketing strategies, and mindset development.
Perfect for enhancing your financial literacy, growing your business, and cultivating a positive mindset. Tune in every morning for your daily dose of growth, inspiration, and smart money tips.
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Good Morning, Money!
Ep.535 Coca-Cola Won the Taste Test—and Lost the Customer
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Perfect data can still lead to a disastrous decision when it ignores why customers emotionally choose your brand. In 1985, Coca-Cola replaced its century-old formula after extensive blind taste tests showed consumers preferred the sweeter taste of New Coke. But the company measured flavor without measuring identity, nostalgia, and loyalty. The backlash was so intense that the original formula returned just 79 days later. In today’s episode, we break down why technical superiority does not guarantee customer acceptance, and why the emotional value surrounding your product may matter more than the features inside it.
