Write Up The Coast – Step-In! Stories
Write Up The Coast – Step-In! Stories brings community voices to life — recorded live in the moment. At its heart is the mobile Step-In! booth, a small traveling space where people pause amid the noise of daily life to share a thought, a memory, or a feeling.
Beyond the booth, Step-In! also meets people where they are — on the street, at events, or in quiet one-on-one conversations — capturing the same spirit of openness and spontaneity wherever it happens.
Season 1: Write Up The Coast — curated conversations and reflections that explore the meaning of community through storytelling.
Season 2: Step-In! — spontaneous recordings from public spaces and personal exchanges that reveal real voices, real moments, and real connection.
Created and hosted by Mark Sanford Gross, Step-In! invites us all to pause, listen, and remember: every story matters.
Write Up The Coast – Step-In! Stories
Season 1, Episode 9 — “Peggy’s Place: AI and Storytelling
In this special crossover episode, Write Up The Coast joins forces with KGUA-FM’s benchmark program, “Peggy’s Place,” hosted by the First Lady of Native Radio, Peggy Berryhill. Together, Peggy and Mark Sanford Gross talk about the evolving influence of AI and the enduring power of community storytelling as “Peggy’s Place – The Podcast” prepares to launch.
Recorded live March 26, 2025
Episode Description
Peggy’s Place has long been a cornerstone of Mendonoma radio—where Southern Mendocino and Northern Sonoma Counties meet and community voices thrive. Now, the beloved show is expanding into the podcast world: Peggy’s Place – The Podcast: Where You Want It, When You Want It!
This preview episode, produced in collaboration between KGUA-FM and Write Up The Coast, features Peggy Berryhill in conversation with Mark Sanford Gross. Their discussion—first aired live on KGUA-FM 88.3 Gualala on March 24, 2025—explores how artificial intelligence is reshaping creative expression while reaffirming the irreplaceable human voice at the heart of storytelling.
For more information, visit writeupthecoast.com
or email writeupthecoast@gmail.com
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for more information on Write-Up-The-Coast visit writeupthecoast.com or email writeupthecoast@gmail.com