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The Moonshot Podcast
Welcome to Moonshot, where we dive deep into the mindset, stories, and strategies of world-class performers who push the boundaries of what's possible. Each week, we sit down with entrepreneurs, athletes, and business leaders to uncover what it really takes to turn big dreams into reality. From personal growth hacks and leadership insights to overcoming obstacles and making bold decisions, Moonshot is all about inspiring you to aim for greatness, dream big, and defy boundaries.
Hosted by Tatjana Pandurevic, whose journey from a professional junior tennis player to the forefront of tech innovation exemplifies relentless adaptability and the pursuit of success. Having held pivotal roles at industry giants like Amazon and Dell EMC, Tatjana is now part of OpenAI’s founding team in Australia and New Zealand, helping shape the growth and direction of AI development in Australia.
Whether you're seeking actionable advice, motivational stories, or a fresh perspective on success, this podcast is for you. Tune in, and get ready to learn from the best as we explore what separates the top 1% from the rest.
The Moonshot Podcast
Secrets to Viral Content from a $500M+ Marketer - Istok Pavlović
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What actually makes short-form videos go viral in 2025?
In this episode of Moonshot, I sit down with Istok Pavlović — one of Europe’s most influential digital marketers. He’s helped generate over $500M in revenue, led viral campaigns that reached millions, co-founded Masterbox (the #1 digital marketing school in the Balkans with 10,000+ students), and scaled Frame to a $165M exit.
We break down:
- Why most brands stay invisible — and how to build one that scales
- The formula behind short-form videos that actually go viral
- What 99% of marketers still get wrong about virality (even in 2025)
- How to use AI strategically — not just to create content, but to win attention
- The overlooked psychology behind “scroll-stopping” content
Whether you're a solo creator or scaling a global brand, this episode delivers actionable insights you won’t find in typical marketing playbooks.
🎧 Don’t forget to follow Moonshot on Spotify, YouTube, or your favorite podcast app. New episodes weekly with the world’s most impactful entrepreneurs, creators, and thought leaders.
🎙 Hosted by Tatjana Pandurevic
Connect with Tatjana:
Instagram: https://www.instagram.com/tatjana.moonshot
TikTok: https://www.tiktok.com/@tatjana.moonshot
LinkedIn: https://www.linkedin.com/in/tatjana-pandurevic-a8071bba/
Website: https://www.leadwithtatjana.com
Email: info@leadwithtatjana.com
YouTube: https://www.youtube.com/@tatjana.pandurevic
Connect with Istok Pavlović:
Instagram: https://www.instagram.com/istokp
LinkedIn: https://www.linkedin.com/in/istokpavlovic
Short Form Video Academy: https://ttb.academy/
Masterbox: https://masterbox.rs
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