PlayAbly Podcast: Gamifying E-commerce for the Future
The PlayAbly Podcast
Where Ecommerce Meets Entertainment—and Retention Gets Real.
Welcome to the PlayAbly Podcast—your go-to audio destination for bold ideas at the intersection of ecommerce, psychology, and performance marketing. If you're a DTC founder, retention marketer, or CRM strategist looking to boost LTV, loyalty, and customer engagement, you're in the right place.
Each episode breaks down the latest trends in retail gamification, interactive promotions, and gamified Shopify experiences. From real-world case studies to cutting-edge strategies, we uncover how top brands are transforming everything from overstock liquidation to seasonal campaigns into powerful engagement engines.
Discover how to:
🎯 Drive conversions with ecommerce gamification
🧠 Leverage customer psychology to improve the customer journey
📈 Turn promotions into long-term retention marketing
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🏆 Build sticky customer loyalty programs and VIP programs
If you're tired of generic discounts and want to create shoppable experiences your customers actually enjoy, subscribe now and start playing with the future of commerce.
PlayAbly Podcast: Gamifying E-commerce for the Future
PlayAbly Podcast Episode 44: The Second Purchase Problem: Why Acquisition Is Easy Compared to Retention
You did it — Q4 crushed, customers acquired. But now what?
In this episode of the PlayAbly podcast, we explore the hidden goldmine in your ecommerce business: the second purchase. While most brands obsess over acquisition, the real profits are hiding in repeat purchases. Boosting retention by just 5% can increase profits by up to 95%. So why do so many brands still drop the ball after checkout?
We dive into the behavioral psychology behind why first-time customers rarely come back — and how you can change that. You’ll learn why points-based customer loyalty programs and VIP tiers often fall short, and what actually builds memory, habit, and emotional connection.
Discover how leading brands use ecommerce gamification and real-world triggers to turn one-time buyers into loyal fans. We’ll walk you through a practical framework any DTC brand can use to engage customers post-purchase and prime them for that all-important second sale.
🎯 This episode is a must-listen for:
- Shopify brands struggling with retention
- Marketers looking to level up their CRM marketing
- Subscription businesses battling churn
- Anyone trying to build a memorable customer journey that drives true loyalty
💡 TL;DR: Acquisition creates customers. The second purchase creates relationships.
Want to see what PlayAbly can do for you? From cool custom games to PlayAbly Gamified Rebates, we (probably) have a solution for your ecommerce shop woes. Book a meeting with the great and powerful John here.