Lighthouse Leadership
Welcome to Lighthouse Leadership, the podcast dedicated to service business owners and entrepreneurs just like you, for people who are ready to elevate their game. I'm Henry Swarey, your host. I have been in the roofing business for 20 plus years, also coaching others to elevate their game.And each week, we'll dive into proven strategies, expert insights, and real world success stories to help you thrive in your business. Whether you're looking to streamline operations, boost customer satisfaction, or scale to new heights, we've got the tips and tools you need. Join us on this journey to unlock your full potential and achieve the success you've always dreamed of.
Lighthouse Leadership
#1 - From Rooftops to Revenue: Scaled Success through SEO and Smart Marketing with Joseph Gonzales
Welcome to the first episode of Lighthouse Leadership with your host, Henry Swarey. We are joined by Joseph Gonzales, who shares how he went from roofing to running a successful SEO and marketing business. He talks about the challenges of growing a business, like using SEO, paid ads, and balancing organic growth. He highlights the necessity of understanding business finances, customer acquisition costs, and how emotional maturity plays a role in managing business growth.
Joseph emphasizes the need for systems like Standard Operating Procedures (SOPs) to scale businesses effectively, especially in fast-growing industries. A key takeaway is the significance of making informed marketing decisions and how small businesses can thrive with strategic planning and clear goals.
About Joseph Gonzales:
Beginning his marketing efforts in 2014, Joseph Gonzales began a journey to learn more about marketing and how to grow his business. He took an interest in expanding his knowledge about SEO, Web Design, and other areas of marketing. He is currently a digital marketing expert and consultant who helps business owners scale their businesses effectively.
Connect with Joseph:
Facebook: facebook.com/josephgonzales77687687/
YouTube: youtube.com/@josephgonzaleseo
Instagram: instagram.com/josephgonzaleseo/
LinkedIn: linkedin.com/in/joseph-gonzalez-dapm-lssgb/
Episode Highlights:
(2:08) Joseph’s background and transition into marketing
(3:38) The importance of SEO and paid ads for business growth
(6:10) Discussion on business growth outpacing leadership capacity
(9:01) Learning financial literacy and understanding business finances
(16:12) Starting a spray foam company and the power of vision boards
(20:22) The importance of Standard Operating Procedures (SOPs)
(29:47) Marketing, sales, and financial challenges in growing a business
(44:19) The importance of making mistakes and continuous learning
(52:55) Outro