Life With a Difference

Sun Safety, Skin Research & Stigma | Lisa Bickerstaffe, British Skin Foundation

Andy Collinson

n this episode of Life With a Difference, I sit down with Lisa Bickerstaffe, Head of Communications at the British Skin Foundation (BSF). Lisa has been with BSF for over a decade, leading campaigns that raise awareness of skin health, skin disease, and skin cancer while supporting vital dermatology research.

We cover:
 • The mission of the British Skin Foundation and why skin research matters
 • How skin health campaigns have evolved with social media & TikTok trends
 • The impact of sun safety and the award-winning “Burnable Billboard” campaign
 • Psychological effects of living with a skin condition
 • Stigma and discrimination faced by people with visible differences
 • The importance of diverse skin images in healthcare and inclusive dermatology
 • How the public can support BSF’s work and get involved



Show links:
https://www.britishskinfoundation.org.uk/
https://www.britishskinfoundation.org.uk/which-sunscreen-is-right-for-me

🕒 Timestamps / Chapters

00:00 – Introduction
00:11 – Who is Lisa Bickerstaffe?
01:00 – How communications at BSF has evolved
02:20 – TikTok skin trends and social media challenges
03:43 – The British Skin Foundation’s mission
06:12 – Covering 2,000+ skin conditions with a small team
07:16 – Working as a team of eight at BSF
08:44 – Collaboration with other skin charities
10:17 – Psychological effects of skin conditions
12:01 – Sun safety & the importance of SPF from childhood
13:33 – Misconceptions about skin cancer
14:37 – Why skin conditions aren’t taken seriously enough
16:21 – Mineral vs chemical sunscreens explained
20:11 – The Burnable Billboard campaign
24:26 – Stigma and discrimination around skin conditions
27:16 – Teaching children about visible difference & kindness
30:52 – Reframe Project: inclusive medical images across skin tones
33:27 – The challenge of diagnosing conditions on darker skin
35:20 – Advocacy and the importance of pushing for referrals
36:28 – How patients can support BSF’s work
37:58 – Services BSF offers to patients & the A–Z of skin
40:26 – Educating children about equality and skin health in schools
43:40 – Upcoming BSF 30th anniversary projects (2026)
44:58 – Building community with patients & advocates
46:08 – Final thoughts: “We’re all united by skin”



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