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This episode explores using AI-powered chatbots in digital marketing, particularly for lead generation. We begin by outlining the rise of conversational AI, driven by advancements in natural language processing (NLP) and machine learning, and emphasizing how chatbots have evolved into sophisticated virtual assistants. It then delves into the benefits of AI chatbots for lead generation, highlighting features such as improved lead capture, 24/7 availability, personalized interactions, and lead qualification. 

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