Screen Wars
Learn from the experts on the latest developments, trends, and challenges across the Convergent TV Space!Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup
Screen Wars
43. Michael Bologna on Unlocking the Power of CTV Advertising
•
crossscreenmedia
•
Episode 43
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Michael Bologna, Chief Accelerator of BrightLine, joins Michael Beach to discuss the challenges and opportunities in the connected TV advertising space, the importance of ad personalization, and the role of data in CTV advertising.
Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup