Let's Taco 'Bout Branding

Kristen Corral, Co-Founder of Tacotarian and Good Morning Kitchen, joins host Megan Comfort to share her unique journey from Las Vegas performer to successful restaurateur. Kristen reveals her secrets to success, emphasizing the importance of community engagement, impactful marketing, and maintaining an authentic brand. She also discusses business expansion, franchising plans, and a humorous anecdote she calls "Watergate." For more information, visit eattacotarian.com.

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Chapters

• 0:06 Welcome Kristen Corral
• 1:00 An Entertainer Before Entrepreneurship
• 2:44 From Performing to Pets
• 5:25 Selling Her First Business
• 6:45 Talking Tacotarian
• 9:04 Location, Location, Location
• 9:42 The Cost of Starting Up
• 10:39 If You Build It, Will They Come?
• 11:41 Perfecting, Rinsing & Repeating
• 12:47 Generating Awareness of Your Business
• 14:28 Community Focused Marketing
• 15:31 Eating With Your Eyes (Design Matters)
• 16:53 Opening a Second Location During a Pandemic
• 18:21 Preparing for a Worse-Case Scenario
• 20:06 Pivoting
• 20:49 Location Three and Beyond
• 22:02 Managing Multiple Locations
• 23:41 Challenges of Running an Out-of-State Location
• 24:15 @YourLocalRepresentative
• 26:04 Pace of Life in Different Markets
• 28:15 Applying a Culture Companywide
• 29:51 Retaining Talent as Your Business Grows
• 32:18 Leveraging Your Local Government
• 35:48 Businesses Are Not a Light Switch
• 38:04 Making Your Customers Brand Ambassadors
• 39:43 A Personalized Approach to Marketing
• 40:55 The More You Try to Please Everyone, the More You'll Please No One
• 42:04 Humanizing Your Brand
• 44:13 Blogging: Establishing Yourself as an Expert
• 45:22 Fine Tuning What Strategies Work for Your Business
• 46:12 Deciding What Jobs to Outsource
• 46:58 Why Email is Important
• 48:33 Managing "Trolls" on Social Media
• 49:41 Watergate: Diffusing a Negative Reaction
• 54:57 Being In on the Joke
• 58:17 Standing by Your Business
• 59:45 Making Things Right, Within Reason
• 1:01:05 What is Next for Tacotarian?
• 1:04:14 Closing