Agency Life International by Teamleader
A powerful podcast about running a creative agency or digital studio: that's Agency Life International. Hosts Robin (Teamleader) and Louise (com&co) bring together leading voices from the international agency scene to talk about topics that matter. From pitching and pricing strategies, to project management and mergers and acquisition. Can't get enough of Agency Life International? Check out thisisagencylife.com to binge on e-books, videos and exclusive research.
Agency Life International by Teamleader
Steve Harrison (UK) argues for more fun and fame in advertising
Two gentlemen from the world of advertising for the price of one: that's what you get in this episode. Steve Harrison opens up about Howard Luck Gossage, a 1960s adman who – like Steve himself – was not averse to a dash of controversy. The key lesson? Advertising is show business. “It's our job to entertain.”
Reading tip if you want to dive into the life and work of Howard Gossage: Check out Steve's latest book ‘The Howard Gossage Show: And what it can teach you about advertising, fun, fame, and manipulating the media’.