No more ‘Pizza Monday’: what does Gen Z really want from your agency? With Carolyn McMurray (Word Tonic)

Gen Z. Who are they? What drives them? And what do they want from your agency? At 24, Carolyn McMurray is the boss of Word Tonic, a community of 10,000+ Gen-Z copywriters and creatives. For its 2,000 paying members, Word Tonic also organises masterclasses and challenges with big brands like Puma, Bumble, Lego and Spotify. Carolyn is the perfect person to answer a big question: how can agencies best work with and for Gen Z?

Chapters

• 1:29 Introducing Carolyn McMurray
• 3:01 The Word Tonic recipe
• 10:22 The experience paradox
• 22:12 Carolyn is brat
• 36:48 “Forget being professional, just be yourself.”