Why 20% of Cannabis Consumers Feel Nothing From Edibles | Episode 18

On this episode of Inside Cultivation, BigMike sits down with Dr. Riley Kirk — cannabis scientist, TikTok phenom, and author of Reefer Wellness — for one of our most revealing conversations yet.

As the lead researcher behind the largest cannabis study in the world (30 million+ data points!), Riley breaks down groundbreaking insights on terpene delivery, tolerance, brain chemistry, and why so many people are getting edibles totally wrong.

🔥 In this episode, you’ll discover:
• Why 1 in 5 people feel nothing from edibles — and how to fix it
• How daily cannabis use reshapes your CB1 receptors, anxiety, and focus
• What the Science of Smokability study revealed about terpene loss, ash color & drying
• How tolerance can benefit ADHD, PTSD & neurodivergent brains
• The truth behind skunky aroma (spoiler: it’s not terpenes)
• What’s really causing CHS, and the overlooked role of vape carts
• How to build deeper brand loyalty by treating every user like a patient

Whether you're growing at scale or building a brand, this is a must-listen for marketers, cultivators, and conscious consumers alike.

👉 Follow Riley’s content here:
   / @cannabichem 

📘 Grab Dr. Riley Kirk’s book Reefer Wellness – a must-read guide to cannabis, chemistry, and conscious use:
https://www.amazon.com/Reefer-Wellnes...

💬 Drop your thoughts in the comments — we want to hear from you!

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